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Columbia, Parsons students contribute ideas for Maclaren China retail expansion

December 30, 2013

 

By Sarah Jones

Students from Columbia Business School and Parsons the New School For Design presented the marketing plan they created while working with British stroller maker Maclaren for its expansion into China, with new stores in Shanghai.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
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  5. Dior builds five-story statement flagship in Beijing
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