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Columbia, Parsons students contribute ideas for Maclaren China retail expansion

December 30, 2013

 

By Sarah Jones

Students from Columbia Business School and Parsons the New School For Design presented the marketing plan they created while working with British stroller maker Maclaren for its expansion into China, with new stores in Shanghai.

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  1. In conversation with Hong Kong property and hotel mogul Adrian Cheng
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  3. Veuve Clicquot debuts après-ski activations
  4. Dior, Rizzoli to release book on Lady Art project
  5. Dior dives into French Riviera with escapist fragrance
  6. Hermès showcases the surreal for spring campaign
  7. US luxury car market expected to double in next decade: BCG
  8. Louis Vuitton introduces Visionary Journeys Seoul
  9. Savannah College of Art and Design debuts SCAD LUXE research center
  10. Fendi pays homage to artist with playful puppet fall campaign
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