Multichannel
December 30, 2013
By Sarah Jones
Students from Columbia Business School and Parsons the New School For Design presented the marketing plan they created while working with British stroller maker Maclaren for its expansion into China, with new stores in Shanghai.
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","iv":"b99caf7e56818e69a24085c94870fdea","s":"7d2226c54809127b"}
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