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Research

Columbia, Parsons students develop Balenciaga boutique launch strategy

December 13, 2013

 

By Joe McCarthy

NEW YORK – French fashion label Balenciaga worked with a team of students from Columbia Business School and Parsons School for Design’s interdisciplinary program “The Design and Marketing of Luxury Goods” to generate ideas for upcoming boutique launches.

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  1. Cartier turns to China, South Korea for upgraded Pasha de Cartier watch launch
  2. Day's wrap: Kering, Cartier, Ferrari and Suzy Menkes
  3. Luxury brands can no longer overlook Japanese consumers: Agility
  4. Suzy Menkes’ departure will leave gaping hole in Condé Nast’s fashion overview
  5. New “Made in China” tag is winning the hearts of local millennials
  6. Instagram-active UHNWIs are re-engaging with travel and luxury goods
  7. Gucci takes AR tech to Snapchat for footwear virtual trial and eventual purchase
  8. Altering famous logos for social distancing: What does it do to your trademark rights?
  9. Kering, Cartier, Ferrari and Suzy Menkes
  10. Moët & Chandon explores US cities for limited-edition bottle program
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