Research
December 13, 2013
By Joe McCarthy
NEW YORK – French fashion label Balenciaga worked with a team of students from Columbia Business School and Parsons School for Design’s interdisciplinary program “The Design and Marketing of Luxury Goods” to generate ideas for upcoming boutique launches.
{"ct":"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","iv":"ded28b3cf20fa78b9caf8abad1b1d3aa","s":"2625d1506c4e9af6"}
Share your thoughts. Click here