Marketing
June 10, 2016
Stella McCartney's #PopNow campaign
By Sarah Jones
NEW YORK – Millennials communicate their value systems through the products they support rather than traditional affiliations such as religion, making a company’s social initiatives and positions all the more important.
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","iv":"7c276967824b01cf6bef29a28b84fa45","s":"5032d6a6b7121718"}
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