Marketing
June 10, 2016
Stella McCartney's #PopNow campaign
By Sarah Jones
NEW YORK – Millennials communicate their value systems through the products they support rather than traditional affiliations such as religion, making a company’s social initiatives and positions all the more important.
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","iv":"d212b7fc2d096e4d508d1494b8748e94","s":"ba4dcc4ddc6e0300"}
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