Marketing
June 10, 2016
Stella McCartney's #PopNow campaign
By Sarah Jones
NEW YORK – Millennials communicate their value systems through the products they support rather than traditional affiliations such as religion, making a company’s social initiatives and positions all the more important.
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","iv":"dda5201bfa3285dea9794e411a05a723","s":"48bc4c12b16c141f"}
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