Marketing
June 10, 2016
Stella McCartney's #PopNow campaign
By Sarah Jones
NEW YORK – Millennials communicate their value systems through the products they support rather than traditional affiliations such as religion, making a company’s social initiatives and positions all the more important.
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","iv":"b7da62e70854eb4a67ba7a570ca97352","s":"fca61f87b8f87371"}
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