Marketing
June 10, 2016
Stella McCartney's #PopNow campaign
By Sarah Jones
NEW YORK – Millennials communicate their value systems through the products they support rather than traditional affiliations such as religion, making a company’s social initiatives and positions all the more important.
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","iv":"7dce9eb4e54e9be452c5732bdd3cf789","s":"47a47fa911827f73"}
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