Marketing
June 10, 2016
Stella McCartney's #PopNow campaign
By Sarah Jones
NEW YORK – Millennials communicate their value systems through the products they support rather than traditional affiliations such as religion, making a company’s social initiatives and positions all the more important.
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","iv":"ab6179782da9bdc541310db66e4f4b82","s":"9a12e846dfb42389"}
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