NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.
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nzSFu79vlg9Pb0uzaCasGIPRu1414SSVFO9j5DtZQlucduObno4S6twiliObJf1hC6I1rD6jC2BoNHRxx7Fl6PY2J079wqa0Jh06wOl+MJe80gfwUUQQLy8ZLNRHWtsPyG6mBTJpXsYDlRyrV\/\/T\/\/q85zxrxvL+\/bcZDr3gi3+wTWbqkZBAgZ\/UhTc9o5n7zjPuuIgB+ud2Y+PS3jRoCju1SwvIjx+NoTO+zAjKEJ4DME+WLKEl9YNsrygJASX925XEMiP4kNDJO3In888cSqtbA+4+VTGA4AwMlZQcB0BDsSvuwlpThoVFRQ6YZt\/QRDw5lwJ6EBjtyYyEmvZRdSFhzWbDG\/ReyTtDfVQKbYNXigKaMjbPdVQSDkmRAHQrt0onrAH\/xCbrsv7xr5Oa0oHSrbqupqf8OSwJeWUTkzoAf+FUaurv8ZAUegPAlkf8eARoNTdblwe9DNswPOe3W8QS5k3LSxsbcqPj\/\/Ue6NAUb5XyxZbrd91QJYNcP2jwEc1RcXYPHZahC5fd8bOWSwTXDRJZ2pAMSHmyCGqqis7n9aR2+O+par9IJQBLjnFrheYp3whmmo+jkDLbz52uUqfh+hEmFt2cTuQ9XYUZlnZIFsEs0mlmZu2W9rJD\/giHbVCdVgd4IjuYgcUnll7dyiJGgbatChvhfysBkLKwMFz5b6lXDCyj9UqXUNya4t+jxPBQ5Iy2Ci7NB68ZCq7P0I5Y97qefCSpjCH5Ohe1MnPzOM\/juTh8uaYV60iDbUk9ciLW0DGu5\/ZWEpt081QSbyvxnjqzWQU0cx4R7QhlGFWAOLjfc0gXMMtM\/JcMHTkW9znb+40M0f91UEdHUJaED\/J\/dc3TxaqXeX+xLE1XVDO7q+dvXOhUwISnmJD7H9YJ5hJ7XiMFP5yBMEBb0UeF3l5aacISdRxmSc+e6ktKkTce\/1gj8Um8acf4\/BvvQkD95YdaHTCUJgWmdAyaBfLg3S6qHLite8h4Hwrga62h4Jbrr6htyRrhurlFzPPO+5RzRe6HwI7UXhLEnB48UuTc59dAhJdKQeImTwq1aN9R9LLycl77EUt7cozma+9O2jZiW+4HG0LuC0jIKmKsDCNRx1nPoFTl7U8wlemtxibGf48UqhaJ6UUlAKldCMQgKX3LUD4D0+4b3ZAqh18pVXO6OyH4MWhhs5XJcJm1bPwRDpLgEaDvydZzRJkipUIDCR0eMTnkPVsP8\/7LFcmSeMxV9oIqahEdAgAk4MJQ07ObNByWs\/I+6amMahv3azYkXr5UKoWqEiPsXYUXJVrG+sBhcP0WeZJYp7TvadyfkYX2vlRAAZZlimlRmmsmw96gQOuKGiWiTi6Kf0OahKo5GqUd1mRoaxLBoME0z4J7E9dSu69duroMNfNG5bZOdCqZs7Cc9Lk0aP2aTQRBBn8VzNQvsAyFEAZTpzjQq2Fik1sg4jywhPcWg2EGfzXWvs\/3v8eIsuV1AyiFMrnTrmDw3bsgPz9ZI\/gWfOHSQA9Qk9Y4SIPliZaE\/mioSNmWsU71ZzHyOSM3gMS5ZahwGXg7yJDhZquAwKikZl7tzauVR5+k60PXgim5rEibdutI6S5zBUxt31SBVAvY2Cbko+\/Sf8DWlxeRDNjIYhlBnZKpfPqKz15olj2SqptYbyVY75AOc8mo7O2KUCkg2wP97VpL8ts1XzD\/5lFFmXJFpnIWvboPZaAYq9w0EqX24IOVHYX\/9rgHB7Bvs9176wN67NtUkaS8Hw5TToSfjt\/oqH\/YfI64WTUj2cSvBccxsQfZfNPn86x4fE\/kHP\/v+UmHdvM3Q4qh+RRZfs4z5dZEDGHP8q0feKasQQYNbHVPFRUojZEG3MmMhnhWtVa0DQfluJM4EdsA9tpjYNEdD\/8cD8WW4xxVnCDad1q34RmPbq5+S3wPk\/6Cu9rM6KS4U0dUx9WdX7CR\/2e2XcxVUJSLgs+BMs0vgIbRW9bq4EzZoBMfni2SXxmaUP8s1AypJTLNLf+jcCtBdFWw\/dTwWTXa9t+UyeF9eaIQjXi4wcZOXQYXTv1Nzgxrhbf4aY5Gm\/O0bzeAlpClGo5K","iv":"f833eb6cf879e83bb61974af9bc44c08","s":"0da72315c9334226"}