NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.
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","iv":"1e0d7a2e88cfaa9a9331b584d2c350b2","s":"51fce08a162f1362"}