NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.
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","iv":"b27721b6221886218272a1936edf51ab","s":"b053e602eea75374"}