NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.
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","iv":"3cf31e4e6f8acaf64caf8ce9c6ee7b29","s":"db7f8add2cc91321"}