NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.
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","iv":"a46d69d778171819b9b19776140b72cb","s":"c31002153ce07cf3"}