NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.
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","iv":"7c69b37b25c7817ed0e2d4aabb09f53e","s":"5105848b9c312d9e"}