NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.
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","iv":"fa4b78ae7a29349c4dea83a4ed7d38f1","s":"a1b74b5e48dd6c9b"}