NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.
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","iv":"eed5873c2d6381e18b14281e51f9fbbe","s":"d9ac41b8f1f68a4d"}