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Tailor social strategy to one stage in customer journey: Forrester exec

November 9, 2012

 

By Tricia Carr

NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.

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  1. Gucci uplifts GG Monogram in throwback campaign
  2. Regent Seven Seas showcases largest-ever luxury suite
  3. Canada Goose breaks cold-weather mold with ‘Wild Horizons’ campaign
  4. Off the Cuff: A Q&A with Gustafson Porter + Bowman's Neil Porter
  5. Chrono24 rebrands in bid to lead global collector community
  6. Musicians Mark Ronson, Raye create original song for Audemars Piguet anniversary
  7. Luxury Group by Marriott International brings back Dining Series
  8. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  9. Valentino Garavani unveils Vain handbag campaign
  10. 55pc of consumers planning future EV purchase, BMW Group finds
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Off the Cuff: A Q&A with Gustafson Porter + Bowman’s Neil Porter
Regent Seven Seas showcases largest-ever luxury suite
Musicians Mark Ronson, Raye create original song for Audemars Piguet anniversary