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Multichannel

Connecting physical, digital touchpoints builds consumer relationships

June 9, 2015

Street style photo used in Lyst outdoor campaign Street style photo used in Lyst outdoor campaign

 

By Sarah Jones

MONTE-CARLO, Monaco – The relationship between online and bricks-and-mortar stores is reciprocal, with each driving traffic and sales to the other, according to panelists at the Financial Times' Business of Luxury Summit June 8.

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  1. Veuve Clicquot recounts label’s history in display of visual innovation
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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  4. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
  5. Jimmy Choo, Abercrombie & Kent, Estée Lauder and Mikimoto - Live news
  6. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  7. Louis Vuitton introduces Visionary Journeys Seoul
  8. Louis Vuitton launches new menswear campaign, global pop-up series
  9. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  10. Mercedes plugs new E-Class in mobile ads
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