Marketing
November 3, 2016
Bang & Olufsen television
By Sarah Jones
NEW YORK – The television advertising system needs to be overhauled to enhance rather than distract from the viewing experience, according to an executive from Turner speaking at ad:tech New York 2016.
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","iv":"c0dc0e1a4755deebb59bbdad7c0a3309","s":"70775d8f12c320cb"}
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