Marketing
November 3, 2016
Bang & Olufsen television
By Sarah Jones
NEW YORK – The television advertising system needs to be overhauled to enhance rather than distract from the viewing experience, according to an executive from Turner speaking at ad:tech New York 2016.
{"ct":"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","iv":"a703c73e0c6793b1c92b7b42675adf34","s":"fa8e7f6ff68a0936"}
Share your thoughts. Click here