Marketing
November 3, 2016
Bang & Olufsen television
By Sarah Jones
NEW YORK – The television advertising system needs to be overhauled to enhance rather than distract from the viewing experience, according to an executive from Turner speaking at ad:tech New York 2016.
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","iv":"10076c857817d7440863a3018fcd9387","s":"1b9a8b444acffba3"}
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