Marketing
November 3, 2016
Bang & Olufsen television
By Sarah Jones
NEW YORK – The television advertising system needs to be overhauled to enhance rather than distract from the viewing experience, according to an executive from Turner speaking at ad:tech New York 2016.
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","iv":"e1a44f8433292346357a98e800632928","s":"ceb12094572c4932"}
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