Marketing
November 3, 2016
Bang & Olufsen television
By Sarah Jones
NEW YORK – The television advertising system needs to be overhauled to enhance rather than distract from the viewing experience, according to an executive from Turner speaking at ad:tech New York 2016.
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","iv":"b583d01c0337cebc05291f0fc1b34fdc","s":"75de991c674dd71d"}
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