Marketing
November 3, 2016
Bang & Olufsen television
By Sarah Jones
NEW YORK – The television advertising system needs to be overhauled to enhance rather than distract from the viewing experience, according to an executive from Turner speaking at ad:tech New York 2016.
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","iv":"059c04c88d99825a148ffd736f664304","s":"9eb28baa65c25d5f"}
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