Marketing
November 5, 2019
Consumers are collecting experiences over goods. Image credit: American Express
By Sarah Jones
By 2030, 53 percent of all global spending will be allocated towards services rather than goods, as consumers’ aspirations shift away from accumulating material possessions towards achieving simplicity.
{"ct":"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","iv":"0c654441b0b7333b37894646c12bb6f1","s":"2dc4d54a9ea13b43"}
Share your thoughts. Click here