Columns
May 8, 2019
Kim Lawton is founder/CEO of Enthuse Marketing Group
{"ct":"NO7MSJPcNmq3UXP8rTx1ZZkArPgc9UzbH5H6e79dTw7KjRL8XvXQUulfknbLnhAc51FWBaWze6FP3218srwTnYeOuF7PAeZfuucYxzcGyK6mSzQwXWHhkjuoO7nmNX6OuDPvSJtHSTvcnossyHFPKVA5cL59d5zLLtYW0I6heOLCedX1EM2JZNX8BkZKHDB8AVkWM2avoH0y9PVIyIP0OWFtkUg3EgwnvgDUWRe+kZR39I8NMnUsxNbl7h\/osPBqU2WO007Nm4p5+kBXFpOCTRYGuAayRvba0oFiCRwjc55nDYf0LhRx2cJnfUE89kizvK3iRjX5re1C3wkwwRHuczlHucGZn76lvbdizYDpatBNp8AjgC8nedQ375cISoPwRkIK0gDAgF9qoUa1K6k58MuY48XBL6eYDpgYFb4V9STpXvMvPaJtrs+vUKzoBYn2VOtfdysBoiJG6KKdl+blniQiDDpPZYImGhBJNop3eezo7kQX4mvlzDuxdkbthdrdmP4rK11zC0W8geVjz8Hc6iLdQES9K7NxJrDmTP3ZctUdOjvDwnQl8v6izCtp8Bhgm1\/ADx3XO1RlFmHGbXUfIggTTWAIP6aL0UuvRtp8pVk6rMrSDq9XRWK4qmRcH2NryhkRXAOoiS\/+6ywUFHM\/PD395YFCh7nzT5WexqDcASPQrtc9FyHY2lf+eoGzlt3e1lR9HaArl5MK6Ywsdt1VMR4UdovoEuZal0GPLcizyfrxA6GgMNQTQIPh9wT3vrIjEQKvIKScObI3\/xncSzbqO8BnBjrDy0SR1lLbgIVw1JTYIaJinpQa2GhmdWUN3QBuwRc+Uk1wpRK\/BenlOSuYdd\/Z01cH0KU2qQ0KjjVf9SWt2xf15bdjfY\/CcOpu2BsltJ0YJXcZ5377ZhZHncXaY7bgrPD\/UnRCq4K9nTDIGmBbq8Xe68TeYSj9LpV4ps6H\/Gxku1zxQnPziyLMJabmhBHM4X8FeIWPFjEGOVfFDZ222FAWUqDF0Zn4Eym15hwjWa+\/QaNLHqA61Svvuj9Csu6zYU4oT1w46ZEjnSu\/A\/boUtHfFLcGLKTGU19xl8HpF5MHK7mLX\/DvMoiL0h70FzuXJJFXK8NpZoCWiRTPfbCSbheQzdep4tDkW80827uduWROiI9M7fTHrVxUlCynQLjr7oct4zJdkqdLyl+rjSQ8OAsjsEBZKr6PE\/v6E3mi8\/m\/D0wZPFOAmhhehcnBoh36uoU7QFbMUQZ7TAU7ON\/tEa7z0fYI6bhOL0FC5DzuYq5pFc7O3C3xSrG7y6DcDGiY4PcrV2bwc0TESIzbBKj3gQCfboqnmGANmFpf1nyPqs\/zs80ZCosjzKucmU5f7KiGGXwk4n312jw35x6wkY\/MGqOw2BCLhBG1UoSKzqp7mo+I7q5CSc\/DpOYXNp+Q0oiMo2y0FGnzfXaJvREghi9iwutvu8UsatP51PWjjW\/7LdfowjC3eXSWqhZjKrVQS8MiLFcS8Sb2Frks7pQOhIkLLrGrL5uvwX\/gsj4mS0UfFa40hm8zJPzCXmuFvWhzKs64f0E\/0ecI6f192nixhyNKQGglKhZ31bv8jdaACf\/neAWCy+G68MahJrkKEeXUrRXwWobUkjX30GCCVP6ni2LAeDwAxj28+VO9c++JA5kEwettQzd\/8kIaKagynpotWq6moaG+mflDmXfCVRTeWKaogVh7zCvVaXipfGQ6JJssQHUpYtRThHpmdROTbJskX83GhbMF3\/F8Itl9Id7TTcNGA4w+0SwYglenp2JzPtIr92JdOLizdRqhYE70adEbQNWYSgl+uPLCe1w54yY8O5sIn6s2T7o2HyUeLnyx\/SxVieKjcIeIos5zIs6qf2vCTfesqYwG0KBNZefC7fFd1xATbZb9Is4YoBJ79LJUFBtXS3ztefWyw91KET3+v7La69XDSwkc5UyqmLRRClyUcc4SBjhVbHtPW3h9FJMeSOonLEKJJD3ccMcNXw4\/0aXCuEUdS61nv+dPW01Ch0J25KG8AMWrZxHBRYKv+04clKXWwkBNTanG0BYf5P+CQZgU0Vc2wm\/z7mXTj64Z8xXh1jInBbV\/8DaCDYUjPPzOtb1N7VkDvH2oDPaDEif\/rfIUxd+fSkvDpVL\/cOq\/m+OhqbsyIyz3T\/OCzHbvpz2wIgC6l4L0N6IRtHQMbiKozdSRYznsseTujOff5q+PtIPDowlVFtvZjfzudSg4CGBHxb89pp82ryCNpYihz4kXH\/4Zqyym+Z+03fsgQT9jzngZ1pCZIoiQ8zwgoWzjw1sIqQ9LPNyepdOoywL2CAc4\/REVqPnQRjgNHOzvgZ0UN1QAXzpwRD8rLLq+4LJABzvn+JfWBEFtXGGrnnAGFk4oMtFyt+bz8cTnVuDbVyvI88kzpcQW\/kkscdHR35QoElMc2S60nNp1e7vPpy5wQCZtobkIXivO+ZpTvZzqLNGUEXNS2P89yUNLFjEUvNsqYZQpWu8WsBYeH3H00Rl8m+locb5tYb1WAb3uSfknHIMtcOCTZqRDoTGRRjA6jV+l\/AIrMm6ie1c2\/Ue+lI9IT8lO1uRCL0a1ooooJAf3IWQ6eMQGjxgtDY5P6IBlgChN1t\/zOQSjs5\/vgjE8\/d6WbK6dqczbwN4rVks95t56NNHpI57PncgEOxKvrtWKTA63d2G\/pNcEbIogwD5qaXeDsHUlTZanTxLVDy4qeljWYVY5FcU9jpqtl2MYTdzwAWz0ID7SJASeu44DJv33CWBsGjm+IZx6SwM6+H6vmNgr5VvUAE7YtTWWs+lNgS6DcVSvZXbX\/Dp4vae255xLEOrKru1hbA20FQk+dg09qy\/+usjN9cS2sYGjPrakEe9SR0ZxKNhKwDqEUimuwtARv22SntppYFk8km4cOgtA2OlN\/yijfIKy3Hri84aHE\/\/6GtYLdIXXlq7BIWQNCYfCN26x7A1AE4NDaG7eDcreAk+hvvjCcV29aZkXeZeo5tFYN6FUHwNQ1i53PNIzDIuRvCbIES8CmL0KG3rhj8\/27\/RbiaSOpR9\/ZBI0HKnRGj7tFRfNk+cwipqRdvLrmGbls3GxTVERAs70Ng0cI4XGJ\/MG\/rSgugld4VFioEy+pt5HO2mrkjV68\/owzMaxg1JRLuNTowS7ujV3EBxsEg5iYJ+G9NoGat18Rr2tBsM6sMeWapo3kra1p02J5iZzMctJ7Hw\/CKCQk6HWuWgqVK2Rkpdy3p8QY8BGwXEmTIvjfh1umFOhPizHl3caiaFulpQDPWGyHCpFLb4evMMOtauGV7w0XHJPQWdVI5e4UdohAWHV3nCzKTMlUJYasMGJocikWVLH86KXKA0dVpehkJcCa0wQ3yUJx6PUYEI54sf564zKRq\/4R\/DZcue5C+Lp3ljHEmZQ0scZBKGq81pRbAnnWgUFzV\/1bfXuA\/2tpbmIrZrB+IhmQoq851+taMAIhpv8qR143MBtdQxDqOBMFBAwh6OmiHdjC3nDXHlxPKF2ieGP+C+TQFdaeuJ3GwKiVZSrEYlZBx30+aOPZZlZf8z1U0IMtOY05C5wCRIV\/9L9ChiJG6VBc3ODpyB1NonDOFqvipYvm8BDM2qaAu1AOX4fWlFI1Gk9EV9215vKcWfWoBSzBEa9xb9stzSA6gcGYgBPjdUepkOBzqWvvS5QaLdzPpS1CCw4LHfLH06iseIoHRhflbDxgnAAz2+ZyQ7TDS4u8rmzOg0BSdB25D2wK9mLZLRM5z32EknMhgJKpx\/tkGwRTrzspEuwt+2erYXOSdeewHDIK0JveZbudDnGTYVSwwqMbg2lZnPMK0NBYmxIqxl2YdDXwLVQFgj8o8g1v4WLIDWz27CDiZSYvgEyYnf8AXA2Pc1ywhKR\/rZIBpHrvuHHNY3XnsHJd5hPm7XD0FQE7wEPbGm1i\/CXqpszCeYdMD6Aj8JdetjUU8+m0Y0W1pRF3u3tt1i4rcmYsTmlA0nV8nzDJM9zaeWUfdJpxxcF\/Zr0jRJ\/DnNei7uWx0HYsqPZA4qdgr\/Y0gNih4Ipye7kINek2KTVI0J2Mm5RSqLD8DV3W9J3zfQe4nw57AkBWkdwuVnBr6JW\/21RjPz51gFOOqsiQPGG4+vBOa0XZEX07zAMQmqQvkncDInXk1p0\/rvgdvn7bC6tHrGtiNxnqNquUTJb7vhHQvoKHfdWmu0NDifjT\/HtpZEPq1Vw7DQvpUzUm5OCfUO\/JSZiylUbJAp6XwQfuIPkpYku1kWF2IkSQZfBMRtMmmq5Z4roY+s58m\/TVe8wW5YpMDNzO2KiIAj+kZgs7VL3hznAw1EAXAnEcPJ2RTb9t4ovaHumz1pwNDFIH\/LgHDc\/w6l3I0O2vplVXU\/j26DXvhTzoy8OQkuA1RA6ONXwDNc9gMJ7uOp75fIgJxm3h\/Xb6bVRzNoX8+eo4md0H5UYmx8faT7bxcdc2M80XLy4jVaS2LL7cVUk6uD60LP2tGv+BJe5WLZtcHvZ8mUBsvlVL\/YWJI0xyElPfy9aIiwJYEAwYMflIvV6YrDVZEU60VdaPh6E9lAgn68ToB+X8z+OTRTKpvBavRFTzQ920fp4J6vQTRHp1LyxZ0tPjZjboDmVCm4AWLIl6TGLaiZnpiNU0yHMA1SWx4t8P+gNzPBn8+2RkQs9+bSEgc8K3DWZu05wmOtY6\/kkYrw8dI7gZuJX2p5lEeuNrOhDoFFR5KVO24Fh1qVsIuxvtB2aQxIpVZllynZNvZ0c5CcjBLkbPW8qca+KsL3vR88vaDehEvFRP\/RJy7ab0GARp0+2jkq1DH+VPcz\/38OQglMDNvtQ2uahNvNJI32jWnMFkhuakYj\/lCjMCfPyHWHwD6HGl4DvPczynE7w52uRQmF03qqkYPFiCpv6i6zCIqIQbOCX0ok2w4WqYe0klSNNwXRDE9LKPSyaISeCUQwB\/EUNDsVwOv+ZZXFmOJO\/qhwJPJnsHEo5IYxfxUr57Bgga9l4NeHAnKEgUUV2fy3mvFhfbjXSLhUSFRZiYZUD3mJaWE1+tDd4a5T4PsVk5Ty7PvTtXuadE50EhsqTgww1tAPBHgzaSNYPR5N3z\/HEYCAPyIEgFjYptQkUvPPMIUY+\/aEoWMSXaKMZ\/7pRBG9AODnSYiEMtXVRPtaDHZWZUZPvAXQQhu+vu4Dwn+CoY4z8sI6icRhjxOUswQPHFxEdA\/SiucdE0cxnHbgyhvxcf9TTKXESADP3GVwaB+oyEbVBr+ixuFEvLrNNZS2y5\/j6GTiHjFd\/LLJEoDfbEKNAXzHEffmsrGQRS3029sGWzrrpqgW6zh+8FIV1JH2WPPeL6o1OEZXXiZY9wT4fsWmA3qY5LsEc05ShqrgBhuNL+covE0p1bMDgDFwaPInd7rH6Y3ntWtpv2X+1CexbR5Yhu2O9oi9sNDW9yX5MF3uPKRC8juxS4PaLe3y7PZRvSR9LxUvsYQepSjFAtjNwFb\/INErbYojWYXdkpBBCd\/LbrOqbQLwg\/vlZt7cNXxgcuHBke350Ygm3SAp6csZHMvEzK42sUo7WcM7ftIxU4czpYctThysdXRfEfSttjCGDiCblGfyf5qloUpQIZeX11TuMEghKiVHJWOSYzH\/uyVHUY5ry16S\/JzvhpmlSMdUGcu6OfDdx4ZMR7LnflhA2SjdwMX4O287gZ4Ng2+zmJWwH+qWSmULB0\/2kbQzgEOieBeGh\/FSt7uH\/bmhuXipjpxEDLGOz43KmE4jncyx5d7olPxrWrYfGq0pGqJ6w\/+LeMAlgA21XiWKNrNFURx1uaXZL2Uho+T+YiJ45QObJisuuN5CTmWZbsFVK8Ft6IRls2By0ygsQxsRyWnaL3mCiGIJqVyDRyX\/anGvXy7HYWP3XtuThJeGWHWL77YM5nQvBqSVjtv0ahxF57y7ELWDEws7dVmJgcLFeBtwr\/nWHSRJGQUHaWSD8+JMCRoYDNxAL4tnkLLPQJMkxbP3M1Of0OgACdW2fI5yCPPL2SIiZ2qqSv24KYlWoFrYhYrU9N8zm+9wJ2TUgkdxkafsmCn8l0sckJFpNlh0GWeOYaDyx0yPVIhpr94VfmB8RXbvJf26JtOAKq76nEoGrRJZtMmqQ\/baDiVK13JQnsLJXH2Q2m85qQRoJ8qddQh9JJPpPAULrbvNeoYj9T74p7ilyMgCOQM12SGr4UTAE0uymiATxgCEqTqYMGuU57jqi56zAYtLOKrlOiYF30M90AkrQDwvqhbZgo1Cj5upZsZcRKjkcMSyobTjYSKUsFGh1lJLnNj0+XE3QoXTQZBDpl4vhNxOmAcxfOCuiLrO8mp44iiJxZn2TrK8ru+R34w+62sIqsjg\/dhkmCQKWDe3Gp2QzvgVKULB+4gux10M4R5VffoUEQJ+OjXQPvO6xN8OVbLgyNG3HSK5Kh2ItQbf2MLW9YNRUgRQwI1uGDJp4+YHNVYCH2H3ozvdAgH3Zx+\/oduTGB1y7psRz1ABBrRi5flL5KtMrBHi5SPOlPkrObvktk9j86Q8tmJ2AkJ5JcVwWcrJFrTBgvdQsMeCWuyrcrJIpB+YogL9bemY\/B+Z5XCb64FSMQ92pCAXddln1kONKupc8UF6eQ9kkNHs55pxnhKfyONc3HjRQavZq5\/AvbfR2aeTcLW+BqsjW0plIKjCcC4Q0aQk+vZkU9rYhLzF\/DihYu4aWDGl0xO9ojsm5fSGE9jFfWAAhDjRxH9SDlf+dUVKGdzEBoK84xb5W+L4tGWzPV0eKfdzj4fKhIWyrj43itSRt4CtUqaaEDhZgc8gMcB52RqOmskaCfxr7BeCTjSPqlvT0u01sK5OT+x3mX5a+4nlkwD8ic523bvtj9owqYwLg0Al7i11Hlzb2xYSKBt41nIAiPaqDu5cLGYBHFF9F3PRJvt8rZf5STboWpwH7ik09gzITEabrtEFgbTQaSDZtaFTR73Ryct5orZi+1DGhLA2wb1vaVxAEMwLDldkvu945A5H+P5bFxgO+xA4+wYQxWWvB4mTbhNORGBMxhPARBEH7\/ZjQxtJ6XFrxHjO8Iww00cgeqIPLqfK0m9l\/w7pwJ5pA7B8z5siUU0QgO6+XTaYZY+Is6tL9z0u+w2+GNSae+hGoF87clCuuavQHAKzIzbKbw3gZLXmATULhubqecqw+D+jtU\/GinZI5kdfcW0zJu0ktiTZ8PxzsQ+jVNuKKhqgu9LvOEDhtxJ308L9vkyvzgr9PP1KGvnmeChPs9qidSw8OvD3wADL7GrQ5pzAKY2YeCru1QJ5yzuOWnBr9SKqnZHTQqULrTJTroHagazWQihvG4Xs0W7p7KflylEMa2vtsurLv8H5o5DJeGbzYpixlm1x5z\/1jLikVn4Tut27tHVtVI1mYeJGfBW9uZGc2QmBASD4OGqLWGzz49pY0i1BDcvwcPW\/DY5Yr2rNM81OjwB8fOmzxg1F6pwzIMXTDqrGCC3odvby8Kd\/UAcuGtJSWgZYcuv1NXcuRMpI+0WEFZ0EmYwzlgSjwP7CDqrLFbheG7Cdzp6trnriT39KQnbZ1BBwCqKMsy5PgWkx8lNMRG2TOEZrW\/SXESYBddWmeC53GssecJKONF8fA2XVqHQiMpLGGF1I+peypbJUMHb2E+p6ohEtvPHmR4vdZ9DNGKiQWHk01CImGBEuGmddhUQ8sHqR7USqluiWejHX5qHyTYFkiPC9ODq2iQxpZZT9k4xDMHrDKIo1eY3Od\/88bfsaIPtOIVxARxFDiflryXe06WdmIjYko0gnJqeKzQdtQGWNqJf9VQCp8yxDdZgr2If969m+mDQYfMdob\/Y+RZP7fdppt\/w3RaNApdzh84GNo1gg5I\/9smx\/AcOJgQ7ZenZ6ddVOdVoXf+lhh2VWIhzEGU2AmFg2E3ysrPv5dalLCAc1Kks87drtmye3UxmsizELO5QKnq97bjDoQnoitJEP7Yf+mb1QYgQ0\/qXkHbUxoWx1UhOXPuebNlpvxF\/SVVsm9\/eDzZdE0KtR3ujrSzBuqOWXBZLFspq11QOTO8M3iUh6ZAHwozCwgicORMwirrn2KX9ecc9HIYSRHG91abIxg3atDX7P3Mr5qDI0Ajzq4UVPmKbJ94NNQiRhIzakGR9iw1jAxaYzNrbGT5HAoNoI8eCH5CoyrWJ1heyxOgGPGHX7egX8zda9YosIKbWRaf\/NsUQ9kP1W42Fm56z2Yg\/YmQV2KrRkw+MPBREAdEXC1b\/lZ\/GVQeHUl850hqSg4JCavWSFcBlemaDNXZRDDoQbSpWrbblfoZQ1U6\/9HgwPiXWPiuB5WJRL+REBEEbf\/SvsWEz0hHXGV0e6q6xX0whuHirjXCY4dH5vLRJGV15ORhahxuXTJdFVw+w4cvrz0VIDhCNiXY3oR4I9mxNgz4rk7HLLopXcRkkNg\/VDvgcAcW9m+fsG2TMqasfOoAVMmKZTavARyLxc7267oZiR0eBfhhADc1WqQyNA6TJTjuSUgUcxAdCXXD5IytEAA6rIv4gEmrv5bQ+WNZOGvlBIHwDK7VoGnQP3iAOhxoOHUTjhl4gs3cr66Awe8zzNMZs7uBj287rv92WXXKTRto23w7Z860Zf+bFOyE\/oesiRmio2SbbpFl60El2H0thDhwO624RT2nloWLWHi7sZjExtsmdMOtIvtZ4hIS4F2f+tQJ7GzaEIWWntevi2im9X8vZ8YILEWQuPqeJF6kTEQqUR6srqJLe7XqXYaOOiFzKzYkmdpTHgL9ERg0Bgr6uRoQQwN7DwDK\/SDPzO9fiQzkXNN4GUFK5GXT2xa5vqIxQ7aIfwqWS5pK0IHvuSVIPB0BUGUSKv+ktxy8kaCW6+A5lTkTQOI7GoOVTjNcb3kxryMcSGZUEwYljRWc3B14PbDV5HBzJK5xJ\/1BfzGONegkkN0yLjibZ0ufaMw2SXHC5CjbFQC4qT7ciBsAQBXI8FlHWtWvnVt9ivIJPRnsUJRBBo3iWGKZCsfiwVYSSHoSycqAyaU4ZgOAIbboVNQD13\/IKZ8SqVI92vMq6DiWK\/VfTaMSqMYzb2U8mlnTLArV2TOn\/o9y+54j4f10dGQv3uak2AyehOCwGUPmnPqPiiHm3lY4WOE4f\/gIQfBlUJLZ2guqArdXJc\/HlnErK8p97xeZKxHH5xVAxpm\/OFbDuNFqkYwB\/NAo2AtO6QXcL0PbZCnXzTS5D\/vx3clf2ft4mt4VG0U+q6QOUVjU0TFq9y9f90uy\/Y6kw5GsDKTtDzvaVRB6UA\/uOWS1158mHY6FtBMCWEmRxdVa1Xpg6lDxoQfbJpSl9y+kYdWsLHooDskD6aB2+FqnhNJAQh+HrTSalZzGc1UwcJ5LIiUNqYgyEkBbWc3YFuEcJC4bD0wAYrHY\/dBlLYG+kKcYN+F2VGqESbijgs38GzXfaV\/J46zOaYzmY7PiDZl0tTCXGvNXYhg2z\/lj9J2ZZVM5M8tJHrxwNh80091ifGJsk6nYXZ4m4Wc\/2UQxJHmsvfqpBpiZn5x3Uwjqx0tZjRrqy7Aq6xxSeQS3Y2HBHshizMWdTVbRE+p+291EATXZsKqZ8K5UOxkIspBTqBsRxyhTCSAlD6i\/q9kNW0xhAHxa187e87NFoO7mDk+U2Endh7K3ncw0iZI2xAcRJYLYbLRgwOdpnxPrQ8IjwPMHUVux\/up9G4wq0LJEMGRn+jRIIsB2wQP8BVR25w2maziaX3axmnZ9ZxXZO5Jo9tBeudpK7agnYIB04uOXh\/gp+7lx1u8sMHTW6pFCaZJdRPbbuTRx7IPpQ3wzvlvCqZUFofKDRxWjnYFB8sCIfhEtn1zBY4pNCSNOeMHwS1FTCxreMwPah2u\/V0SBdE+qHM9DFGnLF8lj8QyMmV+\/3QVYUfrda3u8Xsqe249fTM1iinD5RgqpkONxZJa\/Kv+3M\/HiIozWKiLxWFFGav0ecmdgThsuEKx+RN4kLgudbEJVVOxsDlFWAqbvp9Ssxz7y8SXAbnWofI=","iv":"67ccae71a23a26d09978fc13be02c498","s":"0abe83458c76bdcf"}
Share your thoughts. Click here