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  3. Armani Beauty appoints actor Keith Powers as global fragrance ambassador
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  5. Porsche Experience Centers in Atlanta, Los Angeles log 1 million visitors
  6. Armani opens up about beauty values with Tessa Thompson
  7. Pomellato launches International Women’s Day 2026 initiative
  8. Armani names Tessa Thompson as newest ambassador
  9. Half of all retailers will implement AI tactics in next 3 years: BRP
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Luxury Memo special reports

Content marketing in luxury – Luxury Memo special report

July 2, 2019

Cover of Net-A-Porter's magazine. Image credit: Porter

 

By Brielle Jaekel

The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.

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  1. BMW returns to BNP Paribas Open with exclusive closed-room model preview
  2. St. John Knits promotes Mandy West to CEO
  3. Armani Beauty appoints actor Keith Powers as global fragrance ambassador
  4. St. Regis checks into Queenstown, signs on for first New Zealand hotel
  5. Porsche Experience Centers in Atlanta, Los Angeles log 1 million visitors
  6. Armani opens up about beauty values with Tessa Thompson
  7. Pomellato launches International Women’s Day 2026 initiative
  8. Armani names Tessa Thompson as newest ambassador
  9. Half of all retailers will implement AI tactics in next 3 years: BRP
  10. YSL Beauty refreshes US ambassador roster
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