Luxury Daily
The authority in luxury news.
Jan. 17, 2026
  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Ralph Lauren seats new board member
  5. Fendi launches Lunar New Year pop-up in Shanghai
  6. Rolex Testimonees grace brand-first docuseries
  7. Patrón takes over as official tequila sponsor of Grammy Awards
  8. ‘Electricity at Its Finest’ turns spotlight on luxury EVs from Lexus
  9. Off the Cuff: A Q&A with Condé Nast's Elizabeth Herbst-Brady
  10. Richemont reports strong holiday quarter, sales up 11pc
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special reports

Content marketing in luxury – Luxury Memo special report

July 2, 2019

Cover of Net-A-Porter's magazine. Image credit: Porter

 

By Brielle Jaekel

The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Ralph Lauren seats new board member
  5. Fendi launches Lunar New Year pop-up in Shanghai
  6. Rolex Testimonees grace brand-first docuseries
  7. Patrón takes over as official tequila sponsor of Grammy Awards
  8. ‘Electricity at Its Finest’ turns spotlight on luxury EVs from Lexus
  9. Off the Cuff: A Q&A with Condé Nast's Elizabeth Herbst-Brady
  10. Richemont reports strong holiday quarter, sales up 11pc
VIDEOS
More Videos

MORE IN Luxury Memo special reports
Chinese ecommerce – Luxury memo special report
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect
Luxury Outlook 2020 – Luxury Memo special report
Digital in real estate – Luxury Memo special report
Alternative materials – Luxury Memo special report
Cities of luxury: Shanghai – Luxury Memo special report



RECENT ARTICLES
Patrón takes over as official tequila sponsor of Grammy Awards
Actress Demi Moore joins Kérastase as global brand ambassador
Ralph Lauren seats new board member

Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
Off the Cuff: A Q&A with Virtuoso’s Jennifer Campbell
Google to power AI-native purchases