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Luxury Memo special reports

Content marketing in luxury – Luxury Memo special report

July 8, 2019

Cover of Net-A-Porter's magazine. Image credit: Porter

 

By Brielle Jaekel

The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
  2. Coty earns ‘A’ score from CDP
  3. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  4. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  5. Ruinart reveals annual Carte Blanche creative collaboration
  6. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  7. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  8. Moncler returns to the slopes for Grenoble campaign
  9. Capri Holdings closes Versace divestiture
  10. Audi propels Santa into the future with electric sleigh
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