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Luxury Memo special reports

Content marketing in luxury – Luxury Memo special report

July 8, 2019

Cover of Net-A-Porter's magazine. Image credit: Porter

 

By Brielle Jaekel

The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.

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  1. Luxury Women to Watch 2017
  2. Dolce & Gabbana debuts Devotion fragrance film
  3. Burberry bans exotic skins
  4. Exclusive Resorts purchases Inspirato for $59M
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. Kering to acquire jewelry manufacturer Raselli Franco Group
  7. Savannah College of Art and Design debuts SCAD LUXE research center
  8. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  9. Gucci studies connection in spring/summer 2025 campaign
  10. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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