Marketing
April 6, 2018
Brands will focus on talking directly to consumers. Image credit: Gucci
By Sarah Jones
NEW YORK – Marketing is poised for a conversational evolution, forcing brands to boost their capabilities at interacting directly with consumers.
{"ct":"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","iv":"b401de9d8fd0a0b82839dcf038ed4e9a","s":"2d68f74ac724a91c"}
Share your thoughts. Click here