Marketing
April 6, 2018
Brands will focus on talking directly to consumers. Image credit: Gucci
By Sarah Jones
NEW YORK – Marketing is poised for a conversational evolution, forcing brands to boost their capabilities at interacting directly with consumers.
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","iv":"36d6f8c807750380135422818982bcad","s":"831d5b0cb5bb7d34"}
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