Marketing
April 6, 2018
Brands will focus on talking directly to consumers. Image credit: Gucci
By Sarah Jones
NEW YORK – Marketing is poised for a conversational evolution, forcing brands to boost their capabilities at interacting directly with consumers.
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","iv":"5894a541e64fcae18158754a497cb06f","s":"1998f15bc86ed6df"}
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