Marketing
April 6, 2018
Brands will focus on talking directly to consumers. Image credit: Gucci
By Sarah Jones
NEW YORK – Marketing is poised for a conversational evolution, forcing brands to boost their capabilities at interacting directly with consumers.
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","iv":"6c0357ad596829decdb8a9c6deaf0aa7","s":"c50278374f0a6622"}
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