Marketing
April 6, 2018
Brands will focus on talking directly to consumers. Image credit: Gucci
By Sarah Jones
NEW YORK – Marketing is poised for a conversational evolution, forcing brands to boost their capabilities at interacting directly with consumers.
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55oSPP+N450a9nzy6bXP5G+wekK\/vv0Ea7xPiMMM+WAg9lZb\/cbCoMNzwJoNDG1wuUjmPveQCrECQS3gDORc9RoBPhCynC67Q8JfaMDKLARE+bwSqprLlcJ7S4MhpBnGYSgW9u4HC1tjaoR6AK0V2g6TDx3JbJ1Dk+6gMf5ZJjxFBBv69PFXSScroBCc4\/FP0Q+XjbUQks0ij4vCVqa698kfquijZW9jd9SKBkaxg0AWOK7TLvVe6RSPh0FsYPeGwOh0VO7USSFWOQr6DbNyYHVlmfxwnlzgX1jupo9u+g\/1WiZhJZtoSHnoDMi\/+4nxpHMdRLy3ryM4OJXFrgafuZyU0hRylFnuYw4aIM5QHdn+5Vzj7MyKENUjgJ60uZZ0yW3OKLckC+k20rp1yDtJEgb\/HxLz4YuTd7\/cjsv3hSKtQkwYlGSkcENhXiN2FWetcCUFhLvPtLYPRsWRJmrPXBvuOPr2YjNdpsZzWyyRJEIA3\/fC7wY09sRZwAqMtFoQ4pupEuJYDRyqTvxHafj7O3Fo1PFMd1YfzegcRDcv\/QHwEXhCNQdEF6psoEH+x+amIunOPjO5itOZGf0C4DNJl341d43QlPndABYYqMjEaU9\/VKZOwtGlslzWNZ0f5ElGP\/cLqsJLRFnCTtriO+Jobxr4HzuEaLzu4bTpN8vfd1j5EgPhVBmYnkIc3jwwPiZ11vRG85CdlVnwLqM9BvGUSJLDfSEluketRDNNFHBcelGqCjlMkKFbcmjANZ\/wTrSslTKeOOwS4\/WvLoS3K\/PWjP\/5krNDdqy0m9PL7wCQptHjMKJmHLARxZePbY4G1HM0TP8+CQbguQK0tVxoe0YVV\/etfk7rTKjhgikcCRHkA7la6JINpkPVk7+70mzM\/XSxeE9B474Gt16iNXz50AR5Fj7EufQAaYkfQ01pLSGOiuAjHD4l8yohtBgeGmFORF7ic\/5GDuohpd2jHdPmbQY19nhnVadxsCF1MgIWrdP62UmiPylgF0\/CpvWB\/yQHjgX6C9lf3WjZD8JeJDKwi\/RNiIwZUsU3KMndwdzDMOrw+n4\/2RtM+3HX1gegVY\/83GfzzuYU7FSZ8VSlwEmqpQhtTiEzziuH8WYcAY1PklMYo4kSo82K7G19zceTNIYr2NfDXszGcMvHlvUcq4u5UNaXdAcR7657841HvmpAqqEfi4+gcyBZJ4iLE7Jb4htRQCjp0eI1jGBh8HqiZAHbe4bt\/4sWncNlRr9CZ8SNM8kPGYuk+F7w+dw3tlbbcMVV5UrtlY808ZpzrJMMJXVA98lo9Nh2sAmCHnzxpxxyX+8ir9yFRRzFq9rQehDOVXvGFcOM5rt9Z9+s4hm4p4aBZHvrhJcJi5zIz3rdepUW7VRgPk5sYglGEkub+frO1aeG8g8\/R7Sac8IM1pjDqD9UVgMty\/D6ZP1tLq0QXbl2ifieOU2IM3I\/aiFXjCEtK6vE4SMoYUhsFNSyZj6sMPIJPsgLXeBj8zbsuOTJORvddMjsCxOLPAeXzDSyHkvBBcpWgesHyKiV346IdyE9C5LcDyE7pLJUcEz5YxIGxwEf3Bjso2areIPUkPtbzJznlR3vZyyMO2LaXEd9EyyIM7N4omIaIKodEGURx1hmRxR7jP\/L9c78NRdArrre\/3sZel4DYO3dU8abGJTHEA8SF\/eKcpkzqb9r2blyLZAkMQUKq9GSMeNI0ocMrOhS6hY1avcVuZRr7wARp1LCt9SH2F59Z3CHLF5nKRqhScEDcSM7skE1fUO5zj\/95eydbPenjiZ+ckzlPw1TmJEOI1dTAR3hMH2sp1iilvnN94kEfbtGRbf2SVrz64pBm073TI30Y2BA9Mjpy4ujdPjdJ\/4YpVijwnWjC+nGes\/zwQSIluw9mB4HVjMk+i1GTHgGnLSqJkBpDdu3UuWEyFcvRdMC1SnKdxvaZ\/glR5FXMM48Djn0QDgrnEBskEbbGCU+i84WGpeawKjAmba5mlPugx8NEkfNuL\/SCen+maQktXaYLVdGT+Bwo\/QkZEv8UX42tLaclnDSAB5SaxFvV\/uof\/CeF6hLXGzEi6z04x+S\/p9KvBxgDllpxlz3bwIsdsadLs4ngAxHymwFadKyR+zZHoVmMFbfrS6FAdh0UogQwI7m2zerL4yFlmPz9AuCq1odAEKBZ8GHBh1bs1owK4u5yyXqwj9siBwcYKghJo2pijhft3lufK7Pk0f771Ee5yZK9pDlFc9Y8+dyx5xIVkFD6h\/ZoNYmv301wmjFzY+8j+4+0IdHzTAXpDEL3xa3bVAVFoT+1DrTeXEu\/n2bG1kl5T3\/QVXPOFANfYWh6BQPJyDoSjrii7eGPitDtuKM50NMiaP36xgd5sWda69E4OTeCasz72vrJLJcrqHlOkXM7l5dJDjpBdcrKxNiQ+tVAvUTH9nWSfrsEMJ6IRDC2bouzvr927BGYhYqvPy5dPkqX23PfDPx0CLWsbNOWbg5L9suJ1bbWJL950jC4+pY1hn+733GDvZiwydCfJ6\/E3heyjR\/JJNKobATfKAKkoQF7hs79qPiK6fqvGDhuVMeagMVhH6zjlEqXp8HsKQ0Wg1CbTCw1k5vKDsS3RfDHzRZEOLvyg5w0cCS840nsiJD+XWk5KOya2QqjpYvYZlb6R5GhLYN2FYVlEbyNDkNHKHOd6NXnM5MONDnpMfoJBih44WvAu4aeyJr849kXgjVVPmsOkJw62fjJGvSYEiyem3wEtAqU1xmYh+MY05IMpOA0DJ5gbcwLAoWk5r4aGilgPVLwLJFXPBFDuzOo0Vh9EmT59zgmRkXhy6D9ZU3KKGQEfmMzzPRMUC27sPC4yBtY6I8\/T75mK4Ri1BWs2\/Llyu4Dh9i6BrSIzQc3t1fPXIjOHYiEkx7QbJf+wXunYuPJrOb3Efpwp1+QxP+IIm7q6F3aijaRqGRr1rHkIBpFoKhkiRqoYleej6Kv5NVhcJ9BGuLiXkrptNxRtYq2Eaou8gHvQNkKAyZEVfUI2XsAOk52ve7zHiMhE5LwNRk4zdmHhuBcTli6t04k+GBANZpu\/TYeABqRmf0Ep0KIiavXio9XbRu2FBZW4156hAlfyMtzgwcl71asyGQ01enkWJqbvW6wqmhWhRQbWGMR7L\/OaaMovvBDPDojiTXqOnu1l67UpN02yxyi2w0tmJMee2bU92sP6xCz7SVW3uaaEa1vsiDpQicbsX4aUzgHiA1zkRC6+yvz\/3mN0T70iZrN9VTfrl\/KZmeovSH25db0nrvr0AKJmrwRJw2DOTvAd0cCYpGUiHuP4q4n1sVm9xcvQDWT1Pj0otQNLyaYcSvthP1BqeWkbr5sPxer4gRg3V6evkvrzhjvciLyn1QHl9lq\/FYRjWM\/sHJuHpraEDa1WmmpbEoqaun0YsGsVpG\/+J1e5hKAtQWdQMBkA9ZUIUHDLeBYyQC+Lx3z+9zHF9QSPgCGOHZzW7Lykgq5u0SvOImSLEaPjlbpGVcNmbir7xQp0sh1K4s4SI8RZ5rVoIxbiWSugm16lp9mEdNjifJtBJypsz4N\/BXhehMVe54mOokMEh1Ta\/npnMfQ7\/ShVRAPPzTOLTo3VPl5vDekEQbGF7gOenNhjwcsWwKcu8CF1rxo4kKP6l6o4eqBcfUV6qmDQhp058SojPiTtohde7Q0OlhthPK5yV1MXJF6SxRko5QQ84wVnxM5gZlmHuWKkn4YmkweE8BOmJReHIfHtzuLs2uj\/dMkwP9c0jy3hXS2g96omtoby41toTHN0JFU9Gymie3UU=","iv":"f3eb386e7c65d16ee1d5949b6f34cb57","s":"a4b3bd23d7f21899"}
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