Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Counterfeit goods, misleading marketing endanger luxury brand perception

December 16, 2020

Gucci’s Fake/Not Collection. Image credit: Gucci

 

As both luxury brands and buyers embrace ecommerce at record levels, combating counterfeit goods and misleading marketing should be a priority to protect brand authenticity and perception.

To read the entire article, please subscribe or