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Counterfeit goods, misleading marketing endanger luxury brand perception

December 16, 2020

Gucci’s Fake/Not Collection. Image credit: Gucci

 

By Sarah Ramirez

As both luxury brands and buyers embrace ecommerce at record levels, combating counterfeit goods and misleading marketing should be a priority to protect brand authenticity and perception.

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  1. Off the Cuff: A Q&A with Stuart Weitzman's Kaisy Mae O’Reilly
  2. Luxury Unfiltered: The real reason luxury brands fail
  3. Selfridges publishes second edition of The Yellow Mag
  4. Auberge Resorts, Mercedes-Benz launch fall concert series
  5. Lamborghini crafts limited-edition stroller with UK's Silver Cross
  6. Supermodel Naomi Campbell spearheads design at Hugo Boss
  7. British Fashion Council scales City Wide Celebration events
  8. Emirates develops new fragrances for first, business class flyers
  9. Carolina Herrera honored for 35 years of fashion contributions
  10. Chopard welcomes Bella Hadid as global ambassador
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