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Retail

Counterfeit goods, misleading marketing endanger luxury brand perception

December 16, 2020

Gucci’s Fake/Not Collection. Image credit: Gucci

 

By Sarah Ramirez

As both luxury brands and buyers embrace ecommerce at record levels, combating counterfeit goods and misleading marketing should be a priority to protect brand authenticity and perception.

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  3. Black Tomato teams with Auberge, Mercedes for luxury road trips
  4. BMW illustrates electrification of sonic experiences
  5. Rimowa launches first NFT art auction
  6. Day’s wrap: Condé Nast, Marriott, Bentley, Rimowa and Selfridges
  7. Affluent millennials most likely to splurge on travel
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  10. How to win the booming lingerie market in China
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