Luxury Daily
World’s leading luxury business publication
Jan. 18, 2022
  1. Retail needs a revamp to find success in 2022: Deloitte
  2. 2022 is the year of the international buyer: Sotheby’s
  3. Luxury retailers to hang on to pricing power this year after strong holiday season
  4. Audi offers vision of progress in Janelle Monáe campaign
  5. Day’s wrap: Gucci, Burberry, Tag Heuer, Sotheby’s and Martin Luther King Jr. Day
  6. What luxury brands need to know to succeed in the new metaverse
  7. 82pc of consumers have participated in social commerce
  8. What changing lifestyles mean for luxury
  9. Gucci unveils ‘SuperGucci’ NFT artwork project with Superplastic
  10. Porsche helps photographer capture sight of a lifetime in dreamy film
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Counterfeit goods, misleading marketing endanger luxury brand perception

December 16, 2020

Gucci’s Fake/Not Collection. Image credit: Gucci

 

By Sarah Ramirez

As both luxury brands and buyers embrace ecommerce at record levels, combating counterfeit goods and misleading marketing should be a priority to protect brand authenticity and perception.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Retail needs a revamp to find success in 2022: Deloitte
  2. 2022 is the year of the international buyer: Sotheby’s
  3. Luxury retailers to hang on to pricing power this year after strong holiday season
  4. Audi offers vision of progress in Janelle Monáe campaign
  5. Day’s wrap: Gucci, Burberry, Tag Heuer, Sotheby’s and Martin Luther King Jr. Day
  6. What luxury brands need to know to succeed in the new metaverse
  7. 82pc of consumers have participated in social commerce
  8. What changing lifestyles mean for luxury
  9. Gucci unveils ‘SuperGucci’ NFT artwork project with Superplastic
  10. Porsche helps photographer capture sight of a lifetime in dreamy film
VIDEOS
More Videos

MORE IN Retail
Retail needs a revamp to find success in 2022: Deloitte
82pc of consumers have participated in social commerce
Sustainable style means circular, diverse fashion
Le Bon Marché Rive Gauche launches environmental installation
Gen Z continues differentiating itself by shopping with intention
Bricks-and-mortar presents unique experience opportunities



RECENT ARTICLES
Day’s wrap: Prada, Balmain, Bally, Loewe and Lexus
Loewe reveals second Studio Ghibli capsule collection
Lexus embarks on dramatic mission in upcoming sci-fi movie

Bally names LA-based designer new creative director
Prada sees double-digit ecommerce growth for 2021
Retail needs a revamp to find success in 2022: Deloitte