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April 30, 2026
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Strategy

Counterfeiting and IP – Luxury Memo special report

August 28, 2017

Louis Vuitton is one of the 10 most-counterfeited brands. Image credit: Louis Vuitton

 

By Sarah Jones

Luxury brands work hard to establish a positioning based on quality and artistry, but while this appeal lures in customers, it also makes them an attractive target for knockoffs.

To read the entire article, please subscribe or
 
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  1. Burberry crowns student winner of Reimagining Materials competition
  2. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  3. Blancpain opens submissions for 2026 Imaginist Literary Prize
  4. ‘Peninsula Time’ platformed in dedicated campaign film
  5. Proceeds from new Prada collection to fund artisan training in India
  6. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  7. Men spend more on luxury, but shop the same amount as women: report
  8. Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley
  9. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  10. Tag Heuer goes Hollywood with 'The Fall Guy' sponsorship
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