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April 19, 2024
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Blog

Top 5 brand moments from last week

August 28, 2017

Rolls-Royce's Dawn in Fuxia was commissioned by car collector Michael Fux. Image credit: Rolls-Royce

 

By Staff reports

Luxury brands have grown accustomed to the intricacy of digital marketing and many have been working to intertwine personalization and interaction into campaigns, as shown this past week.

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  1. Audemars Piguet collaborates with American singer John Mayer
  2. Luxury Unfiltered: Brand stories are the secret to creating desirability
  3. Saks prelaunches seasonal styles from Prada
  4. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  5. 2019 luxury spend expected to grow highest in UK
  6. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  7. Partnership with Vinitaly brings oenology to Orient Express
  8. Dior takes a step towards film with latest perfume ad
  9. Dior explores the craft of Sauvage in new campaign
  10. Latest Tiffany & Co. exhibition makes Tokyo debut
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