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Retail

Courtesy, product knowledge are most-valuable traits of luxury sales associates

January 24, 2018

Competent sales associates are worth just as much as flashy digital tools. Image credit: Hugo Boss

 

By Danny Parisi

While digital tools may be appealing, a new report from the Luxury Institute shows that many consumers value the personalized touch of a human sales associate to guide them through the shopping process.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  5. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
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