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Feb. 7, 2026
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Retail

Courtesy, product knowledge are most-valuable traits of luxury sales associates

January 24, 2018

Competent sales associates are worth just as much as flashy digital tools. Image credit: Hugo Boss

 

By Danny Parisi

While digital tools may be appealing, a new report from the Luxury Institute shows that many consumers value the personalized touch of a human sales associate to guide them through the shopping process.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. Champagne Telmont earns Regenerative Organic certification
  3. Estée Lauder Companies raises full-year outlook
  4. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  5. Aston Martin loops Breitling in as global watch partner
  6. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  7. Kering Generation Award X Jewelry returns
  8. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
  9. Qatar Airways, Art Basel kick off partnership in Doha
  10. Versace hires Pieter Mulier as chief creative officer
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RECENT ARTICLES
Champagne Telmont earns Regenerative Organic certification
Aston Martin loops Breitling in as global watch partner
Estée Lauder Companies raises full-year outlook

Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
Off the Cuff: A Q&A with Wheels Up’s George Mattson
IHG dedicates new ‘Fancierge’ experiences to rugby fans