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Dec. 15, 2018
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Fragrance and personal care

Shiseido collaborates with Japanese high schoolers for new product line

January 24, 2018

Shiseido has already debuted its first product created through this collaboration. Image credit: Shiseido

 

By Danny Parisi

Japanese cosmetics company Shiseido is crafting a unique partnership not with a notable designer or agency, but with everyday high school girls.

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  1. Bleu de Chanel dives deep with new campaign
  2. Day's wrap: LVMH, Prada, Marc Jacobs, Kering, Pernod Ricard and Gucci
  3. Farfetch exhibits growth of streetwear with $250M investment
  4. See our speaker line-up: Luxury FirstLook 2019 New York Jan. 16
  5. Luxury shifting from material goods to mindfulness: Euromonitor
  6. Prada character pulled after accusations of racism
  7. Instagram's newly unveiled shopping features: What brands need to know
  8. Pinterest 100: Top trends for 2019
  9. See our speaker line-up: Luxury FirstLook 2019 New York Jan. 16
  10. Scarcity preference is learned childhood behavior: study
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