Fragrance and personal care
January 24, 2018
Shiseido has already debuted its first product created through this collaboration. Image credit: Shiseido
By Danny Parisi
Japanese cosmetics company Shiseido is crafting a unique partnership not with a notable designer or agency, but with everyday high school girls.
{"ct":"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","iv":"ecd248b4e2cb329b8bca844c32062b18","s":"fdd74515f4d9c22f"}
Share your thoughts. Click here