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June 16, 2019
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Fragrance and personal care

Shiseido collaborates with Japanese high schoolers for new product line

January 24, 2018

Shiseido has already debuted its first product created through this collaboration. Image credit: Shiseido

 

By Danny Parisi

Japanese cosmetics company Shiseido is crafting a unique partnership not with a notable designer or agency, but with everyday high school girls.

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  1. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  2. Dior goes for gold with flashy J'adore campaign
  3. Balmain lets consumers control the action in fall campaign
  4. Luxury Women to Watch 2019
  5. Ecommerce experience heightening consumers' retail expectations
  6. Estée Lauder spotlights skincare as sales surge
  7. Four Seasons walks the red carpet this Oscar season
  8. Boomers still outbuying younger clientele in prime London market
  9. Emotion should not be underestimated in building customer loyalty
  10. What can luxury brands learn from the disrupted auto sector?
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