Retail
January 24, 2018
Competent sales associates are worth just as much as flashy digital tools. Image credit: Hugo Boss
By Danny Parisi
While digital tools may be appealing, a new report from the Luxury Institute shows that many consumers value the personalized touch of a human sales associate to guide them through the shopping process.
{"ct":"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","iv":"f1ff91b87ff830818c960ce58c30080f","s":"07909bd3b92acf14"}
Share your thoughts. Click here