Retail
January 22, 2019
Image from the Michael Kors Collection spring/summer 2019 campaign. Image courtesy of Michael Kors
By Sarah Jones
NEW YORK – The United States holds significant potential for luxury brands due to its wealth and stability, but foreign labels need to be aware of cultural and consumption differences to successfully make an entrance into the market.
{"ct":"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","iv":"f8be36be0a4e2a911b892aa14acae47d","s":"1570755013c0a0bd"}
Share your thoughts. Click here