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Retail

Cracking the US market requires open mind, localized approach

January 22, 2019

Image from the Michael Kors Collection spring/summer 2019 campaign. Image courtesy of Michael Kors

 

By Sarah Jones

NEW YORK – The United States holds significant potential for luxury brands due to its wealth and stability, but foreign labels need to be aware of cultural and consumption differences to successfully make an entrance into the market.

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  1. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
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  3. Lucid, Uber debut autonomous luxury taxi service
  4. Christie’s promotes luxury auction sales lead to global role
  5. European cruises, Italy, Cuba remain top luxury vacation destinations for 2017: report
  6. Chanel unveils new handbag campaign starring Jennie Kim
  7. Bosch unveils AI-powered integrations at CES 2026
  8. Dior takes a step towards film with latest perfume ad
  9. L'Oréal previews upcoming releases at CES 2026
  10. Performance-driven BMW Alpina launches as standalone marque
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