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Research

Estée Lauder, Audi win in Chinese digital arena: L2 Think Tank

December 20, 2012

 

By Tricia Carr

Marketers in the beauty, fashion and watches and jewelry categories are leading on China’s digital playing field with brands including Estée Lauder, Lancôme, Burberry, Louis Vuitton and Chanel rounding out the top 20 most-savvy, according to a new report from L2 Think Tank.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Waldorf Astoria restyles suites at Rome Cavalieri
  3. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  4. Audemars Piguet brings AP House concept to Miami Beach
  5. Announcing digital-only Luxury FirstLook 2022 on Jan. 13: Register now!
  6. Natural Diamond Council introduces World Diamond Day
  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  8. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
  9. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  10. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
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