Marketing
November 15, 2017
Tiffany & Co.'s Blue Box. Image credit: Tiffany & Co.
By Jen King
BRUSSELS – Brands’ inner workings have long been split between two individuals — a creative talent and a business-minded executive — but who should control the power?
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","iv":"164a7fc53e84aa220ba6c6ff6283c1da","s":"a282bc0791c62f33"}
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