Marketing
November 15, 2017
Tiffany & Co.'s Blue Box. Image credit: Tiffany & Co.
By Jen King
BRUSSELS – Brands’ inner workings have long been split between two individuals — a creative talent and a business-minded executive — but who should control the power?
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","iv":"6615585c3c4777e8454f74f9dd2acab0","s":"bac31b39a3c95e8b"}
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