Marketing
November 15, 2017
Tiffany & Co.'s Blue Box. Image credit: Tiffany & Co.
By Jen King
BRUSSELS – Brands’ inner workings have long been split between two individuals — a creative talent and a business-minded executive — but who should control the power?
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","iv":"9d0f19333a91810c6392b7aae9567a6f","s":"49a1316dcee2c657"}
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