Marketing
November 15, 2017
Tiffany & Co.'s Blue Box. Image credit: Tiffany & Co.
By Jen King
BRUSSELS – Brands’ inner workings have long been split between two individuals — a creative talent and a business-minded executive — but who should control the power?
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","iv":"cbca1d048132223a019cbe5d71d42728","s":"6fda882f848d06ed"}
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