Marketing
November 15, 2017
Tiffany & Co.'s Blue Box. Image credit: Tiffany & Co.
By Jen King
BRUSSELS – Brands’ inner workings have long been split between two individuals — a creative talent and a business-minded executive — but who should control the power?
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","iv":"f7d8a03d637bd9546147ee189f04d943","s":"38b4ee6558f92c6a"}
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