Marketing
November 15, 2017
Tiffany & Co.'s Blue Box. Image credit: Tiffany & Co.
By Jen King
BRUSSELS – Brands’ inner workings have long been split between two individuals — a creative talent and a business-minded executive — but who should control the power?
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","iv":"852ff17595f9e1b2b343d727de58adbb","s":"fd9e1e045e415440"}
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