Marketing
November 15, 2017
Tiffany & Co.'s Blue Box. Image credit: Tiffany & Co.
By Jen King
BRUSSELS – Brands’ inner workings have long been split between two individuals — a creative talent and a business-minded executive — but who should control the power?
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","iv":"176ecc8efd5433d6bbd753f6ddb3e69d","s":"7b8bfd2a62213408"}
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