Marketing
November 15, 2017
Tiffany & Co.'s Blue Box. Image credit: Tiffany & Co.
By Jen King
BRUSSELS – Brands’ inner workings have long been split between two individuals — a creative talent and a business-minded executive — but who should control the power?
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","iv":"cd43e3a28a14a16632461ab84ba74681","s":"5f317f19e10eff86"}
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