Marketing
November 15, 2017
Tiffany & Co.'s Blue Box. Image credit: Tiffany & Co.
By Jen King
BRUSSELS – Brands’ inner workings have long been split between two individuals — a creative talent and a business-minded executive — but who should control the power?
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","iv":"42a12a2bd44f707801aadf23d0a100bf","s":"007dde0fc687511b"}
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