Travel and hospitality
June 17, 2025
The initiative is now live in the United Kingdom, with launches around the world planned for the coming weeks. Image credit: Cunard
By Zach James
British cruise line Cunard is uplifting its sophisticated image with its latest global, multi-channel marketing endeavor.
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","iv":"35a5b2d14b4138eb779051b72894b39d","s":"5c5620cfc9df6aa9"}
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