Travel and hospitality
June 17, 2025
The initiative is now live in the United Kingdom, with launches around the world planned for the coming weeks. Image credit: Cunard
By Zach James
British cruise line Cunard is uplifting its sophisticated image with its latest global, multi-channel marketing endeavor.
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","iv":"0db414f9e44334d738d80ed46ee7e4b6","s":"196df2e3751f1982"}
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