Travel and hospitality
June 17, 2025
The initiative is now live in the United Kingdom, with launches around the world planned for the coming weeks. Image credit: Cunard
By Zach James
British cruise line Cunard is uplifting its sophisticated image with its latest global, multi-channel marketing endeavor.
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","iv":"9e637c7b24e85a84adaac761e2a056b4","s":"1dd38ad9403885fa"}
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