Travel and hospitality
June 17, 2025
The initiative is now live in the United Kingdom, with launches around the world planned for the coming weeks. Image credit: Cunard
By Zach James
British cruise line Cunard is uplifting its sophisticated image with its latest global, multi-channel marketing endeavor.
{"ct":"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","iv":"1508984d496b33977143371716c0626b","s":"73f08928681255c7"}
Share your thoughts. Click here