Travel and hospitality
June 17, 2025
The initiative is now live in the United Kingdom, with launches around the world planned for the coming weeks. Image credit: Cunard
By Zach James
British cruise line Cunard is uplifting its sophisticated image with its latest global, multi-channel marketing endeavor.
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