Travel and hospitality
June 17, 2025
The initiative is now live in the United Kingdom, with launches around the world planned for the coming weeks. Image credit: Cunard
By Zach James
British cruise line Cunard is uplifting its sophisticated image with its latest global, multi-channel marketing endeavor.
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