Travel and hospitality
June 17, 2025
The initiative is now live in the United Kingdom, with launches around the world planned for the coming weeks. Image credit: Cunard
By Zach James
British cruise line Cunard is uplifting its sophisticated image with its latest global, multi-channel marketing endeavor.
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","iv":"0d0a9bce58e4546493008d6410a6f441","s":"3f8d6431e980eba4"}
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