Travel and hospitality
June 17, 2025
The initiative is now live in the United Kingdom, with launches around the world planned for the coming weeks. Image credit: Cunard
By Zach James
British cruise line Cunard is uplifting its sophisticated image with its latest global, multi-channel marketing endeavor.
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","iv":"8b8388d1cb23874d6bb13653578ba43a","s":"88a79149c9f712e7"}
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