Travel and hospitality
June 17, 2025
The initiative is now live in the United Kingdom, with launches around the world planned for the coming weeks. Image credit: Cunard
By Zach James
British cruise line Cunard is uplifting its sophisticated image with its latest global, multi-channel marketing endeavor.
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","iv":"2dafc1d57db081320a6420ddb874a78e","s":"d16b80d906e118f9"}
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