Travel and hospitality
June 17, 2025
The initiative is now live in the United Kingdom, with launches around the world planned for the coming weeks. Image credit: Cunard
By Zach James
British cruise line Cunard is uplifting its sophisticated image with its latest global, multi-channel marketing endeavor.
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","iv":"29f8e2c88109cac402e9a222e8663a07","s":"7ce34b6d73403038"}
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