Retail
May 30, 2018
Automotive is one of the top categories where consumers want guided selling. Image credit: BMW
By Sarah Jones
While ecommerce has streamlined some aspects of the purchase process, the overwhelming number of product choices available online is making consumers’ buying decisions more complicated.
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