Retail
May 30, 2018
Automotive is one of the top categories where consumers want guided selling. Image credit: BMW
By Sarah Jones
While ecommerce has streamlined some aspects of the purchase process, the overwhelming number of product choices available online is making consumers’ buying decisions more complicated.
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