Brands need to focus their mobile efforts on registration, customization and commerce options if they want to see return on investments, according to one expert.
When designing a mobile application, companies should make sure they have some form of registration that can then help them customize information and content to consumers. Secondly, brands need to create a platform for commerce, whether it is through direct mobile commerce or advertising.
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","iv":"3760e21d73295aa9d57b7870f3f8b208","s":"5a8c64a39fce2099"}