Brands need to focus their mobile efforts on registration, customization and commerce options if they want to see return on investments, according to one expert.
When designing a mobile application, companies should make sure they have some form of registration that can then help them customize information and content to consumers. Secondly, brands need to create a platform for commerce, whether it is through direct mobile commerce or advertising.
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","iv":"96b82400c7fea9f73a829296e7daafaa","s":"53b3050d6d4b5aa3"}