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Multichannel

Damas Jewelry rolls out multichannel campaign to target Middle Eastern young women

December 6, 2011

 

By Kayla Hutzler

Middle Eastern jewelry and watch retailer Damas Jewelry is rolling out an extensive television, print and social media campaign to promote its latest in-house collection to younger, affluent women in the United Arab Emirates.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
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  5. Dior introduces actor Josh O’Connor as newest ambassador
  6. Louis Vuitton marks monogram anniversary with NYC pop-up
  7. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  8. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  9. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
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