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  7. NetJets, The R&A partner ahead of British Open
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News briefs

Day’s wrap: Fendi, The Macallan, Maison Atia, ShopWorn and luxury real estate

December 16, 2020

The new #BaguetteFriendsForever ad features five gymnasts. Image credit: Fendi

 

By Luxury Daily News Service

Luxury Daily’s live news for Dec. 16:

Fendi puts athletic twist on #BaguetteFriendsForever series
Italian apparel and accessories label Fendi has enlisted a talented quintet of performers for its latest episode of the ongoing video series, #BaguetteFriendsForever.

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Le Clos sets launch sales record with The Macallan Red Collection
Scottish whisky maker The Macallan tapped Dubai-based retailer Le Clos for a successful launch of the Red Collection.

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Maison Atia presents playlists to support capsule collection
Luxury faux fur brand Maison Atia is sharing playlists to celebrate a colorful capsule collection.

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ShopWorn taps Neiman Marcus alum to lead UX strategy
Online retailer ShopWorn has added Frank Crisci to its team as it looks to improve its ecommerce experience..

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Luxury Daily debuts new conference focused on luxury real estate
Register now for free for Luxury Daily's State of Luxury Real Estate 2021 (SOLRE) eConference Thursday, Jan. 14. The daylong event will focus on how affluent consumers are shaping the real estate market as they flee cities for more space and social distance, enabled by remote working and schooling.

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Counterfeit goods, misleading marketing endanger luxury brand perception
As both luxury brands and buyers embrace ecommerce at record levels, combating counterfeit goods and misleading marketing should be a priority to protect brand authenticity and perception.

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  1. Luxury Unfiltered: Four key strategies to transform conventional events into exceptional experiences
  2. Getaways guide Mother’s Day presentation from Louis Vuitton
  3. Zegna Group to open new footwear, leather goods workshop in Italy
  4. The Macallan Estate to host 'Cirque du Soleil Sprit' showcase
  5. Estée Lauder Cos. creates AI Innovation Lab with Microsoft
  6. Genesis pledges $3M to support art education in America
  7. NetJets, The R&A partner ahead of British Open
  8. Luxury stays leading expansion strategy at SH Hotels & Resorts
  9. Dolce & Gabbana reveals design plans for branded Miami residences
  10. Three global talents join Piaget Society
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