February 10, 2020
Luxury Daily's live news:
Gucci debuts #accidentalinfluencer digital project for Gucci Tennis 1977 sneaker
The digital project is seen through the lens of London-based artist, photographer and director Max Siedentopf, who also shot the campaign for the Gucci Osteria effort.
Lanvin enters China ecommerce market with Secoo online store
The ecommerce debut of Lanvin in that region is part of a multibrand cooperation that brand owner Fosun Fashion Group has with Secoo Group, currently one of the leading retailers of luxury goods in the Greater China region.
LVMH’s Hennessy Cognac signs deal to become official spirits partner of NBA
Hennessy displaced top-selling U.S. whiskey Jack Daniel’s as the official spirits partner of the NBA, Women’s National Basketball Association, NBA G League and USA Basketball.
Retail Store Tours debuts experiential excursions to luxury stores in New York, London and Paris
The curated 2020 World Luxury Retail Study Tour, as it is called, takes place June 4-10 with guides and speakers offering insights and observations.
Morning lead story: Marketers’ access to data is being seriously impeded
Marketers might hate abiding by new data restrictions, but doing nothing is not an option – as they will soon find out.