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News briefs

Day’s wrap: LVMH, Boll & Branch, Christie’s, Audi and World Mental Health Day

October 10, 2019

LVMH Madhappy LVMH Luxury Ventures is investing in streetwear DTC label Madhappy. Image credit: Madhappy

 

By Staff reports

Luxury Daily’s live news from Oct. 10:

LVMH backs LA-based streetwear brand
French luxury conglomerate LVMH Moët Hennessy Louis Vuitton has invested in Los Angeles-based label Madhappy as it continues to court Generation Z consumers.

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  5. Actress Chase Infiniti accepts Louis Vuitton ambassador role
  6. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  7. Chase opens new Sapphire Lounge in Las Vegas
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