November 19, 2020
Luxury Daily’s live news for Nov. 19:
McLaren and Lego Group release toy version of Senna GTR
British automaker McLaren is teaming with the Lego Group to unveil a toy version of the McLaren Senna GTR in the latest move to appeal to younger hypercar fans.
Launchmetrics moves ahead in China with PARKLU acquisition
Fashion cloud technology company Launchmetrics is widening its reach across Asia with the acquisition of PARKLU, a Chinese analytics platform aimed at influencers..
Jet Linx adds partners to flying rewards program
Private aviation firm Jet Linx is making travel easier for members of its Elevated Lifestyle client benefits program by adding new partners and hotels to its network.
Ferrari raises $750k for Save the Children by auctioning new Roma
Italian automaker Ferrari has raised $750,000 for Save the Children’s educational programs through the auction of a new Ferrari Roma in a bid to keep charitable events at the forefront of its agenda.
COVID-19 accelerates omnichannel transformation, but experiential luxury will recover: Bain
The disturbance of the COVID-19 pandemic has been the catalyst for change across the luxury industry, which is on track to recover by 2023, according to research from Bain & Company and the Fondazione Altagamma.