Retail
November 19, 2020
Brands must adapt to current trends to survive the pandemic. Image credit: Bain & Company
By Nora Howe
The disturbance of the COVID-19 pandemic has been the catalyst for change across the luxury industry, which is on track to recover by 2023, according to research from Bain & Company and the Fondazione Altagamma.
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","iv":"83e3f3ce407066957d62acd743988d82","s":"393b03b5753832ce"}
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