Retail
November 19, 2020
Brands must adapt to current trends to survive the pandemic. Image credit: Bain & Company
By Nora Howe
The disturbance of the COVID-19 pandemic has been the catalyst for change across the luxury industry, which is on track to recover by 2023, according to research from Bain & Company and the Fondazione Altagamma.
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","iv":"eff8fb6d7ebb5416cdecb1eeaf166c81","s":"b2b559cdf65e3eb6"}
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