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Day’s wrap: Mercedes-Benz, Burberry, Abercrombie & Kent, Wheels Up and Modern Luxury Media

July 22, 2021

Trench coats have a dedicated space at the new Burberry flagship. Image credit: Burberry


Luxury Daily’s live news for July 22:

Mercedes-Benz moves to become fully electric by 2030
Germany’s Mercedes-Benz is pledging to go all-electric by the end of the decade, becoming the latest automaker to commit to electrification.

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Burberry brings elevated luxury to Sloane Street flagship
British fashion label Burberry has revealed its first flagship under its new global design concept.

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Abercrombie & Kent, Wheels Up launching curated, members-only trips
Private aviation firm Wheels Up and luxury travel company Abercrombie & Kent are teaming to offer members-only bespoke experiences and other exclusive benefits.

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Modern Luxury to debut new platform with Roc Nation
Modern Luxury Media, one of the leading publishers of regional magazines, is partnering with entertainment company Roc Nation to launch a new brand and multimedia platform for underserved affluent readers.

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How deep learning can give luxury brands a competitive advantage
With consumers’ ecommerce habits continuing to surge, more luxury brands are turning to software platforms and artificial intelligence to better inform decisions about merchandise, inventory, campaigns and more.

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