Luxury Daily
World’s leading luxury business publication
Sep. 24, 2021
  1. Audi offers vision of progress in Janelle Monáe campaign
  2. Dior reinvigorates Miss Dior with latest floral romance
  3. Day’s wrap: LVMH, Bentley, Tapestry, Vestiaire Collective and Sotheby's
  4. Pandemic showed us where we could improve: Hugo Boss COO
  5. Louis XIII gets a taste of gamification with immersive experience
  6. Burberry takes its monogram to the great outdoors
  7. Social commerce thrives with AR, personalization
  8. Heightened interest in skincare will last: Bazaarvoice
  9. With Kris Wu and other idols tainted, what is luxury’s next China strategy?
  10. Kering says farewell to fur
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Beauty

How long can Hermès rely on Birkin’s allure?

July 23, 2021

The Birkin bag maker is diversifying its product categories in an attempt to recruit younger consumers and mitigate its iconic bag’s potential decline in the future. Image courtesy of Hermès The Birkin bag maker is diversifying its product categories in an attempt to recruit younger consumers and mitigate its iconic bag’s potential decline in the future. Image courtesy of Hermès

 

By Lisa Nan

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  1. Audi offers vision of progress in Janelle Monáe campaign
  2. Dior reinvigorates Miss Dior with latest floral romance
  3. Day’s wrap: LVMH, Bentley, Tapestry, Vestiaire Collective and Sotheby's
  4. Pandemic showed us where we could improve: Hugo Boss COO
  5. Louis XIII gets a taste of gamification with immersive experience
  6. Burberry takes its monogram to the great outdoors
  7. Social commerce thrives with AR, personalization
  8. Heightened interest in skincare will last: Bazaarvoice
  9. With Kris Wu and other idols tainted, what is luxury’s next China strategy?
  10. Kering says farewell to fur
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