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Beauty

How long can Hermès rely on Birkin’s allure?

July 23, 2021

The Birkin bag maker is diversifying its product categories in an attempt to recruit younger consumers and mitigate its iconic bag’s potential decline in the future. Image courtesy of Hermès The Birkin bag maker is diversifying its product categories in an attempt to recruit younger consumers and mitigate its iconic bag’s potential decline in the future. Image courtesy of Hermès

 

By Lisa Nan

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