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News briefs

Day’s wrap: Neiman Marcus, Kenzo Parfums, Mercedes-Benz, LVMH and Future of Luxury eConference

August 28, 2020

Neiman’s fall campaign focuses on the 'new normal.' Image credit: Neiman Marcus

 

By Luxury Daily News Service

Luxury Daily’s live news for Aug. 28:

Neiman Marcus puts glam twist on ‘new normal’ for fall campaign
U.S. department store chain Neiman Marcus is celebrating the magic of everyday in its latest fall campaign.

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Kenzo Parfums brightens Parisian gardens in Louvre partnership
LVMH’s Kenzo Parfums is partnering with an iconic museum in a show of support for nature and beauty.

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Mercedes-Benz swings for COVID relief in U.S. Open sponsorship
German automaker Mercedes-Benz is taking a philanthropic approach to this year’s activation at the U.S. Open.

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LVMH taps Okta for secure identity solutions as workforce evolves
French luxury conglomerate LVMH Moët Hennessy has selected software platform Okta, Inc. to seamlessly and securely connect its workforce to critical applications as the group has turned to remote work amid the coronavirus pandemic.

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Luxury brands should focus on digital to survive slowdown: Forrester
Luxury brands have been challenged by lockdown-induced store closures and, worse, the post-pandemic “revenge spending” that is happening in China is not taking root in the West.

Please click here to read the article

Registration open: Future of Luxury eConference Sept. 23-24
Register now for Luxury Daily's Future of Luxury eConference Sept. 23-24 as brands and retailers face unprecedented changes in customer behavior. Check out our list of 40-plus speakers from the leading luxury brands and retailers worldwide and nearly 40 sessions in the agenda article.

Click here to register — First 100 registrants receive Luxury Daily's Future of Luxury special report!

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  1. Luxury Unfiltered: Four key strategies to transform conventional events into exceptional experiences
  2. Does Gov. Hochul support luxury brands?
  3. BMW models top luxury auto shopper poll, Tesla slides
  4. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  5. Mandarin Oriental hosts charity gala in London
  6. Genesis pledges $3M to support art education in America
  7. Getaways guide Mother’s Day presentation from Louis Vuitton
  8. Saks Fifth Avenue is 2021 Luxury Retailer of the Year
  9. Lamborghini, Montegrappa launch luxury stationery
  10. All-new 2024 Lexus GX SUV stars in annual holiday campaign
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