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News briefs

Day’s wrap: Prada, Saks, YSL Beauty and Ulysse Nardin

February 8, 2022

Lupita Nyong’o wears Brandon Maxwell for Saks. Image courtesy of Saks

 

Luxury Daily’s live news for Feb. 8:

Prada gets sporty with video game partnership
Italian fashion label Prada is leaning into the gaming sector with a new collaboration.

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Saks enlists Hollywood superhero for spring campaign
Luxury retailer Saks is counting down to spring with a digital-first campaign starring Academy Award-winning actress Lupita Nyong’o.

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YSL Beauty names ‘Euphoria’ star as brand ambassador
France’s YSL Beauty has tapped one of the stars of the hit show “Euphoria” as a new brand ambassador as the label appeals to influential Gen Z consumers.

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Ulysse Nardin becomes official timekeeper for Blade
Swiss watchmaker Ulysse Nardin is taking to the skies through a new partnership with aviation firm Blade.

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