Food and beverage
October 15, 2024
The campaign's launch video captures the spirit of storytelling, featuring Dewar’s master blender Stephanie Macleod, among others. Image courtesy of Dewar's
By Amirah Keaton
Scottish whisky brand Dewar's is attempting to advance its position in the luxury spirits space with a new campaign.
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","iv":"6b591e4c9dbed7a38843d0fa0c59e3b2","s":"dc0e2e085e136dda"}
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