Food and beverage
October 15, 2024
The campaign's launch video captures the spirit of storytelling, featuring Dewar’s master blender Stephanie Macleod, among others. Image courtesy of Dewar's
By Amirah Keaton
Scottish whisky brand Dewar's is attempting to advance its position in the luxury spirits space with a new campaign.
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","iv":"53d011b336bae89f5adec2291cdca196","s":"db136ad6c68b732a"}
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