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Multichannel

Dealing with the mystery of ecommerce attribution

October 20, 2014

Leading Hotels of the World's simplified site Leading Hotels of the World's simplified site

 

By Joe McCarthy

Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.

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  1. Relationship between luxury, gamification is evolving in real-time
  2. Day’s wrap: LVMH, NYFW, Cartier, Lexus and Dolce & Gabbana
  3. LVMH, NYFW, Cartier, Lexus and Dolce & Gabbana
  4. Sephora introduces new Clean + Positive Planet seal
  5. Dolce & Gabbana launches NFT collection
  6. Online ads may be targeting the wrong shoppers
  7. Dior goes down memory lane with fashion icon
  8. Shopper psyches shifting post-pandemic behaviors: Kantar
  9. Why bling never went out of fashion
  10. LVMH sets first half record, revenue up 56pc
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LVMH, NYFW, Cartier, Lexus and Dolce & Gabbana