Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"c0c49b2966eb5c4939824df772f872b1","s":"5628734b9fa97095"}