Luxury Daily
World’s leading luxury business publication
Oct. 31, 2020
  1. Day’s wrap: LVMH, Tiffany & Co., London Fashion Week, Cartier and Rebag
  2. Rebag moves into watches, jewelry space as secondhand grows
  3. Tiffany & Co., LVMH agree to discounted acquisition deal
  4. Dior casts mysterious light on perfume in fall campaign
  5. British Fashion Council sticks with digital, genderless LWF for early 2021
  6. Swiss execs forecast difficult outlook for country's watch industry: Deloitte
  7. Chinese owners bring international brands to double down on the market
  8. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  9. What is the future of makeup trials and sampling at retail?
  10. BMW and Kith unveil limited-edition race car, capsule collection for brand synergy
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Dealing with the mystery of ecommerce attribution

October 20, 2014

Leading Hotels of the World's simplified site Leading Hotels of the World's simplified site

 

By Joe McCarthy

Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Day’s wrap: LVMH, Tiffany & Co., London Fashion Week, Cartier and Rebag
  2. Rebag moves into watches, jewelry space as secondhand grows
  3. Tiffany & Co., LVMH agree to discounted acquisition deal
  4. Dior casts mysterious light on perfume in fall campaign
  5. British Fashion Council sticks with digital, genderless LWF for early 2021
  6. Swiss execs forecast difficult outlook for country's watch industry: Deloitte
  7. Chinese owners bring international brands to double down on the market
  8. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  9. What is the future of makeup trials and sampling at retail?
  10. BMW and Kith unveil limited-edition race car, capsule collection for brand synergy
VIDEOS
More Videos

MORE IN Multichannel
Gucci’s Chime for Change releases newest digital Zine
Shift towards digital, self-care strategies boost Italian beauty industry
Hugo Boss forges partnership with blogger Caro Daur
Jaguar spotlights luxury sustainability efforts through branded content
Net-A-Porter spotlights sustainable brands with latest Vanguard selections
Christopher Kane amplifies Black fashion students on Instagram



RECENT ARTICLES
Day’s wrap: Mercedes-Benz, Aston Martin, Bentley, Lightbox and US stocks
Wall Street sees worst week since March as second wave of lockdowns continues
Lightbox becomes first lab-grown diamond brand on Blue Nile

Bentley brightens up jewelry offerings with colored gemstone collection
LVMH’s revised deal for Tiffany & Co. may hint at luxury recovery
Chanel celebrates centennial of N°5 with dreamlike film