Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"ceee08b81dd8982bebff6c7e4a86bfe8","s":"058fa751bb0ab205"}