Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"14648bc634a853c71e890545fc9ff45d","s":"2c813a1f5c394497"}