Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"659425f282b88ab34691532763ca6316","s":"1e9d20b0d644a03b"}