Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"1c8d8b235363663010dedbb26883e4b0","s":"44a8db0cc4e7e654"}