Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
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sYctvVS1WQ7mQs1DCHDovsmsMG9K\/1kzA0mjw\/hUeLvseByGCa0vBWQooEs78Tk8zn8QcFTwa+FsnrmYKsNHxscWtzmLJDmB3GpgZfeWpPzjpYUsbFXiuJMDJRLa07+hmCpRJN9TJ9CY3oYXPalYTVLOxLEQ5YcFX3jO86b+5uRjX0r43I+4inQQgV1LI6ZM4FNNmUNm8BLVNpQvfmDaG2V+FHYH\/LOJMfZdmmfUZwjLy4PfGcwxUXmGIrB6cAwzX6NxGv2TJGCSqSlcGlA9x423WpiClqSP7VrEjwosd6NS\/qmk2khuKibbKmli0XCLzTUU86ZiD3y6EJEB8SPAD4YqFQPk3l82zY7QFxz8gItts+CLkemwsWHkMRvbrckMP4wPOS4rhnmQ0onVJBPfRB3EUIo4QYU0Rfx2OC1XMk6W0+Ofk9TYh\/OeLcVA0qwfngANL2oxroLNp1LYxb8b5fDbXOJIiQ3G8FuV0s0Q\/GI0XN9Z8XUgtlxhk9SQOYsueiuT\/19GlJak+xWBWhb5uMhuexuB93Dfq8FWen4JytXDS5H3zwGmfL\/DviBKmP7WK9wr3j478abFnt02tlu1ga6tYL7qMvcFrgdUmtdeAopuAoge4brJ2YyiZyf3CTq\/g6ObozQvBjjnGHJsOq9P3IKJI26TlhxAkpAsMEk5Q9NYDhDzeu+WJLc+v3IL3y4\/itOuZtaZilhJNtNVi0YNohdCRt1NI\/io3ev386NSrIzQQguEhmtMyf2JncDaEnFCIaPQreSlXL7IkUTQK4+o8oJjlbCo5rJqT7TdQ1j9ce7ollXnLJ3IsSW842I+EW3F4yGAbtwDa1F7YJm\/qFiOqDIMNYd1EDtPi\/bCEbUHUtorsDt9AiyP3S6YJn6OZqwGKfauRZq3jFnwZ9+tNpsHjRmZ6WJecEw0y0CkYi7BM5NdO5ct7Xl3QkIX4ND3ppsVN8O6+lLBt4M4fNobjPK0i21FJj7FJ2Z3ZVO04CLF60L6wTPaAi2wQdr3eFjpUlb3\/s6LG5vDuZnMy05k1uK44yyjHfJR2n1x1ZFoSCAOLfeoC1GMIFy4hFVmqUMoH\/ScJFQqdjn3789SZ3XJd7K3Ji6S\/8ZNGQHzlvcWv8BaPbhsiqgX7Xoj5Dl4TmbeoFK7Lwechch9msSTwm\/lZMdkvOGiiUR3HIgraNGI8wB2ePDK2NEDGEB+jdR60Ku3W1wmS6dV2G\/soth1ahWDjdGvhRvQZqrr7Q4ps5Mgg3Wlvlz2UhdnseBNy1F9j8GW\/3nF2pvuEVBVRaMmU0pAvV6J5NnibzJeSYmfMC+wUT\/bIHWvqDgVBaN8DJLXRBVeQeYrEaJM2+0PohdG0h2GFMmxssGnItP08iMjd9DyaSX6bF4R6lFN6bTL7tw077WRxTkLxjPJxc1+cW8hhULFyWJa9VaCpU\/04Dl4CMWF5inzWE8zPJr8Mc7CItVRmV14G3IMzafxPBLutMsA8IuNQnrSje963Qj7l9TFUmo9ynv8n4LHm29Q3uOfc8+u8f58wVv9EgmL\/9+fL5jGn4xCOgUTmVsBWl2pvnktIyOs5nS\/4li3w4ANoS\/Xa9AEBRePEI7ZLFFW5sLW9rk0Dy3duW4Fp6kiev47AG14ylEEgYho6Ez0yk9olQRoaR+DRm82sYhfjBhPEbrpBoQSQZW7f1CUKmPGTBkkkNpjKthAHSphf0xUuYirDjaJGPjlLDnaKcmFY4p36dUmaOstoPnyV0ZCfG1GPccTqlQXsrIYIqTbU0lWMklUdc3Ea2xYzeVLHtWH2OrQP2R8arzQ9FL2xKSRkzSkykQf8U9WqMgsk\/uOrnKid1a6+z+M2bSew3AtOdRPOBBLyXkfg8fQxBsBu86Pklr7TU2aDvMGn4AAdEKCST5ZsavaSBeCDiJ5U2lbLDtIakVfM68kXcd\/s2xFJir4lQdP7PdQpDGgwYJOhLfPJwgwufQnO0LXMltXtfCZ\/gG\/NkhctqtaIT3LrCVQlMg7aYOgrONWZWiRpWTpSvUreOf3C1JRp9jTrJdYZFoNlwbTQRCCZsNBmGwKsYGeQ+VdV\/3Bv9Qlwx+kp64ZjIHJi1otsT0N6TnUuGE4u6cZfmGjAgrm5Xuvp5IaeH8BO5RYELVnYnH21nE9lYjrgQH\/claihnbcpCWPuDJaQLvCr5A39ZZdZn3EJ4uEvMxE9HK\/rQliSSb1Nmc6QRvHh9HMQAMDt4N5JRs2N+06ktIRIUEPxMVggWd8jJUw6TbuXUv8VZyM0JYZqKIGMZjBJh\/3haBHpqPtoTmbvAXc9W6U\/AoCRFTnTNLGs77CjbyU2YRUb4VFkE7p2+7u6TnCQY7Rt41tRahToQsjjl6MKl77vADNhLGV01vxInd2s+WzOkw9mIUmqurSpAhfLSlFQVSwvNcwfqhVnSyDLWplVnrz2FRsE4tBR7URSHuIitOmCCHPNsw9y+Y8ViilqEsTd50cAixd5\/1RTuWA7wSQzezmEsClskwpalrLyo2yw6jClffYqhpklZDD\/jYPY7ICOxLIwuTrZageWU7SWQonYf65oWvNKpYws1AagYfRPK1mdkN8Cr7IRO69wng+EVr6HHpQtk1x9tvfAu3i410VSBvCkpO02\/zxbwLhAN\/Tu349r8rwjFevhXxqrEoYpsDYbemURPVfzE97MOPJtQOD8xuzVImFqSpgy7hUqGzOxlphaGX71ZXJFCT+58fOa7+TfkybPZ625elQV941jbittimrzySq3RdIJ99ecTx3qgw5N+3g5X63qrCMRc+MYVtcNXL7mPMJ4G52JHlFihf0ha2ZBD6SvsZHBTvv2E2tV5Nv8vrz58rjc+YpdC8xTgwfSb2UbbZQBMTcUKpf26ayajD1pDY+lwq4TIi1LhpxF\/AHoYIaeJYN2lZ+OP8JvWJkuO56Kin2SydCoL\/K+5Y33V6nKcHm9lGQbeeh0iQvYRR8SyYn+Gk5bbP+idYU8cHLPv4Ad0M1014NZxcUHuG3TPywi9jcTP8LY\/kTWTfzonTRwscTwBfd6NUj5PHWw50m1g+Ss6i561eqGP0QuaSC1k0y1QJs+BqOtAqklc249Ylkxb3Ecq+YgQAnxUabNwxKf0SKEYaiIDzMsYeBpvxpHyMhZahwjda0tlJcmjqpdyyKKvOqGEDKNdPYbTsWp2xwqMlVqwHdv+\/82hyx6pD1HixsNQiPIClFapobrrwAZags5SyKn28qfHFKQYZedAPi8sFTvNV5rqDOxhnMOrdIrAus3+DZvuaXjOhISyPbpStj+FA4fElTzMS4pXcoSqzINJo4JZKEJT0+fl\/CwaQBeJu7vfIbdHaV0hyfAZkxyrWnrrA8HqBiWg1TXE\/0v3h4fbrWWxtn1ZmwZDgY6woMiOMBMwejGCuwmGp5UhmjWPf7jjdhHl4okIDOgZwwcfAcy8BR3jxlnsx9bSXgpbkTmxUAABNePFlEIFED4syj0m2G\/d\/H3jX\/+Zpm1GdTA43bvRnXNRhnpPXbyVgsSdaqYuLNYfOy9HNZy633EE5mE7DgX5KcuA8GBZsd3EUmx1y96MH2CKR4a6kiuJuEIZmwFz\/z43\/fa7WEX6rxgsK26MAbWXIN4BTRt0pn5051c\/pbmSDE64+l2NQg69dbDkO0IoalRXdHXIcLxyMo2YuYb6kp\/mEyfRO2pCvg6gSXxaJ6KVUhKtu9ewH4bi2dvfluOxdj\/HyiSnIS4cVgawgttX+NU1xxjybtfz4TwYK39zdBDudY4ws38m2nB7KiQlFmYc2c5Kqjl\/o7aZj6DoLkh\/DR\/NFXK\/xieC+yS4LV7xwvHENaRoxosv\/VrtfPZUWhpc\/AEY+eIrvYiGSBXyLIw5uRFREC+tTWA9Vg9OqoKWKORLUIBlkvUwQ6hQp0MXs9A4E+1CPOvi+hl5G9Wi18qkYXaxaKpyeSvDFeLLwxwnW1tlMJXMV13rgMGzkGLD1zJxyIk1c9H1f\/AI0nUJYRkbEnRFRAVXadSsQoTTVDpYMJx80\/yyftH5Gpfq3PD2OyZONYEsp\/UiJobf","iv":"c60c30fe652bc1638205b768773bafae","s":"8375a2ddbbc8959d"}