Luxury Daily
The authority in luxury news.
July 26, 2025
  1. K-pop star Karina becomes Prada brand ambassador
  2. Moët delivers the gift of bubbles in new holiday campaign
  3. The cold coffee tweet that changed Four Seasons' approach to social media
  4. Guerlain exudes timeless femininity in reimagined fragrance campaign
  5. China’s middle class to reach 40 percent of population by 2030: BCG
  6. Condé Nast Traveler, WIRED rethink business travel
  7. Louis Vuitton announces second-edition Watch Prize shortlist
  8. Hermès reports 'robust sales' in H1
  9. Ralph Lauren odes to Martha’s Vineyard in latest collection
  10. Are those ‘original’ products on TikTok legit? Here’s what you need to know
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Definition of luxury differs depending on levels of affluence

February 1, 2017

Affluent consumers favor heritage luxury brands; image source Rolls-Royce Across segments, consumers equate "cars" with luxury; image source Rolls-Royce

 

By Sarah Jones

While there seems to be a general consensus on what the term “luxury” means, the definition in the minds of different segments of the population varies, according to a new report from the Shullman Research Center.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. K-pop star Karina becomes Prada brand ambassador
  2. Moët delivers the gift of bubbles in new holiday campaign
  3. The cold coffee tweet that changed Four Seasons' approach to social media
  4. Guerlain exudes timeless femininity in reimagined fragrance campaign
  5. China’s middle class to reach 40 percent of population by 2030: BCG
  6. Condé Nast Traveler, WIRED rethink business travel
  7. Louis Vuitton announces second-edition Watch Prize shortlist
  8. Hermès reports 'robust sales' in H1
  9. Ralph Lauren odes to Martha’s Vineyard in latest collection
  10. Are those ‘original’ products on TikTok legit? Here’s what you need to know
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: What luxury clients want but rarely say out loud
Off the Cuff: A Q&A with Launchmetrics’ Alison Bringé
Estée Lauder Companies fills new chief digital, marketing role
Immersive technologies reshaping how heritage labels design, sell: The Future Laboratory, Together Group
Luxury Unfiltered: When was the last time you truly surprised your client?
TikTok reshaping luxury buying behavior, new research finds



RECENT ARTICLES
Nordstrom onboards new finance chief
Louis Vuitton announces second-edition Watch Prize shortlist
BMW to introduce carbon footprint tracking via mobile app

Ralph Lauren odes to Martha’s Vineyard in latest collection
Off the Cuff: A Q&A with Ponant’s Samuel Chamberlain
Genesis continues silver screen run with ‘Freakier Friday’ sponsorship