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Departures aims to please home-owners via brand extension

October 26, 2012

 

American Express Publishing’s Departures magazine is embarking on a second publication that will come out once a year and focus on architecture, design, home furnishings objets d’art and entertaining.

The first issue of Departures Home + Design will be published in May and, like its parent magazine, will be distributed to American Express Platinum Card and Centurion members. The 500,000 copies that will go into circulation will target affluent consumers and designers who are located in the top home and design hubs in the United States, per Departures.

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