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Marketing

Despite brands flocking to Instagram, Twitter sees 75pc ad engagement increase

February 12, 2018

Chatbots, live video and more have all driven engagement in Twitter ads. Image credit: Twitter

 

While Instagram may be the most popular social media platform for luxury brands, Twitter has steadily increased the capabilities for its brand partners to engage with customers, leading to higher advertising revenue and engagement in the fourth quarter of 2017.

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