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Q&A

Hotels relying heavily on technology risk losing intimate touch of luxury travel experience

February 12, 2018

Lebua is focused on how technology can provide an authentic experience without superseding the human element. Image credit: Lebua Hotels and Resorts

 

After smartphones and the Internet came into prominence, luxury hotels seemed to be chasing the next technological step that would streamline the travel experience.

But now that smartphones are so ubiquitous as to be distracting, luxury hotels have often found that taking a lower-tech approach to engaging customers is the more effective route. Instead, hotels such as lebua, owner of luxury resorts in Bangkok and parts of India, have been seeking ways to make technology work for customers in the background while all of their experiences are driven by a more human touch.

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