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Mobile

Diane von Furstenberg boosts mobile ad engagement with video content

August 8, 2014

Diane von Furstenberg fall 2014 campaign image Diane von Furstenberg fall 2014 campaign image

 

By Sarah Jones

U.S. fashion brand Diane von Furstenberg is communicating before commerce with a video-enhanced advertisement on the tablet-optimized Web site of New York magazine’s The Cut.

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  1. Moncler stocks exclusives at new flagship in London
  2. Luxury Unfiltered: When brands fall spectacularly short on client service
  3. Samaritaine debuts festive ‘Winter Garden’ installations
  4. Estée Lauder Cos. opens Belgian biotech hub
  5. The 1916 Company recruits basketball player Tyrese Maxey
  6. Versace Eyewear campaign heralds style, self-expression
  7. Accor teams with space exploration company Orbite to forge new frontiers in hospitality
  8. In search of cachet, luxury brands double down on Design Miami
  9. Fortnum & Mason highlights heritage through expedition sponsorships
  10. Loewe circles back with Kyoto-based ceramic studio Suna Fujita
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