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Mobile

Did Barneys miss the mark with its bar code campaign?

September 1, 2011

Barneys QR code ad in the New York Times

 

By Rachel Lamb

Department store Barneys New York had good intentions with the placement of QR  codes in the New York Times newspaper, but since the landing page was not mobile-optimized, the retailer may have missed an opportunity to connect with consumers.

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  1. Selfridges beats the holiday competition via October opening
  2. Day's wrap: Vogue, Barneys, Swiss watches, Stella McCartney, Perfect Corp. and Four Seasons
  3. Stella McCartney highlights fashions in Piccadilly Circus billboard
  4. Patronage of the arts - Luxury Memo special report
  5. September Swiss watch exports point to continued recovery
  6. Four Seasons, Rosewood turn to VR to increase bookings
  7. Luxury needs to look to heritage, authenticity to cut through noise
  8. Chat can let brands solve customers' problems organically and pain-free
  9. Burberry gives leather remnants second life with Elvis & Kresse
  10. Vogue, Vice develop content partnership to attract advertisers
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