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Research

Email volume up 16.2pc in Q2: DMA, Epsilon

September 1, 2011

chanel-fragrance-email-185

 

By Rachel Lamb

There was a 16.2-percent growth in average volume-per-client emails in the second quarter as compared to the first quarter of 2011, so luxury brands need to make their emails stand out to pique consumer interest, according to a new study from the Direct Marketing Association and Epsilon.

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  1. Supporting UNICEF, Louis Vuitton assigns new face to jewelry line
  2. Miu Miu launches second-round summer reading program
  3. Gucci taps K-pop force Lee Know as ambassador
  4. Glenmorangie becomes official whisky of Formula 1
  5. ‘Balenciaga by Demna’ retrospective in Paris honors decade of design
  6. Printemps unveils VIP shopping suite at Haussmann flagship
  7. Sephora, Lyft tempt shoppers with ‘Delivered to Beauty‘ activation
  8. Luxury is about to have its McDonald’s moment
  9. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  10. Farfetch enhances advertising solutions service
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