Retail
December 31, 2019
Powerfront's Inside platform turns online shopper data into personalized avatars. Image credit: Powerfront
By Sarah Ramirez
Luxury leaders, including Italian fashion label Gucci and department store chain Neiman Marcus, are turning to artificial intelligence and avatars to enhance the omnichannel customer experience.
{"ct":"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","iv":"3f07c7431de4f7bb2fcd183af43fe72e","s":"4bf10e14614a890d"}
Share your thoughts. Click here