Retail
December 31, 2019
Powerfront's Inside platform turns online shopper data into personalized avatars. Image credit: Powerfront
By Sarah Ramirez
Luxury leaders, including Italian fashion label Gucci and department store chain Neiman Marcus, are turning to artificial intelligence and avatars to enhance the omnichannel customer experience.
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","iv":"70051b940d57c46c59aef5c2dc4bfc42","s":"54fbdcce589a3e8e"}
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