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Retail

Digital platform merges artificial, emotional intelligence for luxury brands

December 31, 2019

Powerfront Online Avatars Powerfront's Inside platform turns online shopper data into personalized avatars. Image credit: Powerfront

 

By Sarah Ramirez

Luxury leaders, including Italian fashion label Gucci and department store chain Neiman Marcus, are turning to artificial intelligence and avatars to enhance the omnichannel customer experience.

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  1. Sephora introduces new concept for SEPHORiA 2026
  2. Diptyque plays with the surreal in holiday tale
  3. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  4. From maps to masterpieces: Luxury needs a tour de force, not tinsel
  5. Legendary architect Frank Gehry dies at 96
  6. Hilton launches loyalty program at sea with Explora Journeys
  7. Pucci leans on classical luxury codes for holiday campaign
  8. Luxury Women to Watch 2017
  9. Lancome to secure spokeswoman Julia Roberts for $50M
  10. Luxury brands broaden definition of love in Valentine’s promotions
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