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Luxury 2030, part 2: The rise of purpose-driven brands

December 31, 2019

Brand equity and storytelling is no joke in the China market, and 10 years from now, it will be standard for successful luxury brands. Image credit: Louis Vuitton. Illustration: Haitong Zheng/Jing Daily Brand equity and storytelling is no joke in the China market, and 10 years from now, it will be standard for successful luxury brands. Image credit: Louis Vuitton. Illustration: Haitong Zheng/Jing Daily

 

By Daniel Langer

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