Retail
December 31, 2019
Powerfront's Inside platform turns online shopper data into personalized avatars. Image credit: Powerfront
By Sarah Ramirez
Luxury leaders, including Italian fashion label Gucci and department store chain Neiman Marcus, are turning to artificial intelligence and avatars to enhance the omnichannel customer experience.
{"ct":"7fgkYOiO2ydiF2NE8Yl5T7vE7ZaTYCtrhQvQcJWrEk0r19dBU2jT3oJNZYVB\/z76M2mDaJ66N07uGQ4c0nDw52ieSDyxeKxtEiutWmjxTqc88Auu+cOczeohkYLcwTf3JJRAZSLOCThTbpZz031uzxSytNeyudLKIb\/Gwz4\/1woEC+2\/GPrvi\/9fRWicVxhmYMacCQVpAgbWaoq2lNK1UO0WTiADYkvUeGOPviYALT6Ps9QrlBwbe0idd87+L2R7pCLY7CbA+9PlTxEhmCJ8mHDoNjcdlhCuNWEwjLJBAyveDOpH21+0nDkUov6SNyR0Mtxu1XzqwnfR5uLfbMBRW4V48tDqWI237MbHGcPV98VEUbpjuSY8SIHcuO+8P7Sr6efL1yKG3ZVZW7C8IqYmlm7BFbANgx2PUVdPg+QeUTmCMpMnHKJluLW17dpossabcWRMwMrFzEJkMIxpN3o+wM4C80qAuF0GjUzw\/\/3d8tYHhbcX4gFZI5LXQtIyFCK9qm6\/YC\/MnNrIzb6x3gt58tx9PsNWuWy0uhrTIh90E5ZJgxO8aHTPr+BvDcHyVVP4KR2JLJZ6ZeP0\/O6rUmfRl4MgJBjTlbgaUamBZMo+MKPAxMS\/x4mp+8AD44ZG9dbU65u+t8R5EjPmt\/ee7zRtJXNv40rdy3mHx8Oj08uMcpvwM4w8Oh1xiCgQSjiTiSQijwuZ6XIlkAOZTDLm+5LonDQ9bChP94RLYmSE1Y+B5q6XOwtEpA0j4fmcKmIbed08owDx9cLrbnHuQq8XZnU8oHMpBzSnZZCB6XNnk5fYtuI9jQZ7OVgq\/AOYTKUh50\/1j5EEZqJwO4BnPT2dtAliBQREvqgnGag2vK5IzrJfJIb4hQpX+5AZxH7w33Qmv4WwnQgGHfOPR7KLs+2wgAgoYZJoY9dubnPTwIj43v110YwxGWYyg9zK5qd6n0Di+Sy2WhiZaSU7x6mc7RaUbWltCX4zTgQ\/a5IL27\/1eoRF7OKDwXH7erFINnrq3aONc+hiOzSbsTGbIkiPYtl0J8wmeIp68h3YJviwPbeQbQ4XeUiUsfmSrQ45pehQJUDTUrMXCOAdxBzhrJVj\/zG1lKLncFlpsmkix84hIpXY\/kw8PTl\/5wbdpivVyDwQ7wxako+o3cRwYHVqhGscG6KX7ANeg1E2u4fSDmbfPu9SYNYMd5DNr58K4Vx6XftZ3ovX215+E5sJqVKjw\/n6QvUwDF3kwjx0bs1GEA28dFAgiw3trZlbZFl1ZnkERgJ1dsdT2+jkWaK0K\/H82E8EgO7PzV1QFkZ7qxJSzJc\/50lQzzibj2tGal1yMM9WZGodm4y39sSHo+5oSfr+VTieR+KRDBavKHYYzp5VbFWez9AiZ8UZ8g\/BOA63BmSCaq5jJfzis\/w\/T7ZCG\/JkOR0T1bDvHFqAlzACmmbKOZdx6e7KSApjNHZIy0dHoNPKU7fSw+vIIRMYYR4CAxaRZa4xZoOEn3y\/uq94HCaGvOAEYFe2+bo6KJk4SkxjQhPwn\/a9LDe2FpuJcXC0Kjr0PTpFprk8dcMUX2qZiRQ8+qhYd45j1mq8ap\/q66D75H18sGdtzMxiGwCVKlLwJwfEPV76Svkj3BduZu4m8Eby5Nv4dhZTSamP\/NCE1Y22cXy2M4dL5PUBS64YNBKrffGNTQtW+lI1m3rL7NStvdqDEYZwbUKyT1C3M8lf6GhWLLoanIeMkdwWXQPS8LjvkpG0GnL1D0yhqbQzUUAnNFJLbbUK6UUfFyGyVqxusW5p1y90ZHj9kFMFPL6ckrIY6Vr9jiihzmGeAE0UYwr8xXiYeN6rJPqm0Ipou4KB6BiJX8C11ZVhhBSxyltHra4xkDDzo\/Or9OzmEmKgi4AllcOPGzSxRBveqL7DIc1QnxO14a43U+fHgCPNtv1z4RKre321k\/gmslPn0FrEZq8sWQZWS2Qmr2SIMP0SU45ogluFUMWyrNYq+kx52fxvo7CwrX8y7zUXl\/LZMT7xNiQEn+PyN1Su+eIAauFu+Kdw5ALFJdBpZ58q6kJbyKQuxngM9iwqv7JhUQgfoBodTQjFSLTOdrV6+PdMceLknBpKvbQB6d3Vi1zrZ9CVhWZWuFepbdiuEf05CxpQRZpL1DYf4J7lv9XkTe\/x4hs4AtGaEHXIZY\/0kTtdZTthxGeeybvNd72h5mUxYHiCJJl8dxUSehny7+bZU6AuCD7YSowGKC0faXcl2u05Xobw6SD\/b5jtcOAmWJeLnFnqOsx8qDav8tnNdORJKweDaZZbMsMDi+DPx1LwT7N2r7QIoFS2RKuezDjK+PvABFUIHkodjEUzIB6G5JqpAPhNYh4bIyyaxDIZQlkoXkut9roj8TIVXJnFXXbQ3\/ZcHYagzSKy98B6kkSBUofh4Mmq+3fTVEV+EhvMu5xVeL51X214JNfgIq2LF5WujtV9oL+bA4wfIHJIpwk4JBIwiYEYrmcdimUQ5cOfhinJsyPtO1hg7NDlrzpHX9UMT63KYKItXtrFI+ErY9WQiEHhVtEGIBMIIHGYo59LpzK2S9yPTUa9BGt\/vhzbyFv8wgPVJYeuQ2d767kdh4LjDdX7IecvPsRI2RU\/xZD61jXSxUicoeyFg\/6jvKlc6+MoHCRqdAX3V6sUtQzz3JM5oC6vz70yA0jnNx4drwworOUSR9JS6IZR0BNSTB\/FGmLY88sateiEmjZNcni+7WRAryMm0z3rxw9X0hhfMwEsULmdaqMrFQq2U1Q20uhVFQk\/GD1+f2RTJntGJ4d0wsgSbdmBUo3ZBF\/2C\/rgC\/X0qHMmCn9qwNX9\/hfn97v7fFHGRzL3OnKvVnThRRSjIpDphZ3gN9bxBPX0M7hCsN64lpcxCOWmuXswwjBVQtgUO6Z58jaUFCTkndlk4A5RIOCVNLbGiOEcfDMjXCKOuMfThtrKrKzHMNIKLlsbkb3N33KgTLLWhUzgwSiS0k6\/dVkxBjH5LxVdsA2NL7aId30CrK06vFDu0VqAsW9lQzcRpPPzrODuOxCEL194TXe78zDYjY6ebVR5P6FhtNSIltbKvfb+F8GM\/nFIT48sOtrpzAVO282Rss45oVA8e7w+\/LFSVArFqf7nbZqKImD3DS2sHdliFTRoVpM\/9SRxQumqltwECx+gnJsrkDaGTf2f5kBJVcUV4aYuJV9Oqd\/GeFoGubtcaW55VLjlJHTQM+9qYZm7UMz9LDYqyp5OKh18MarDvNxqWdax0fEWXdEEUntYHc2sieHcUuXQMahSLslACFUmJPNAbY05nc4nN1TXL7WDfCol6WOp4V0qAF0ZF7XmIiqXj5xVu6KRcaQFgl+TworiMm5p5ZzSuV3oqGn6SF6iKSNUtCX2llrLIc6V7mfWFm2XyLFefpPg0hInkKjk4jbPQcBOaig1qiJBDJFWlKfQihAorkVk8taKN9TI430kFgP0kvS7bNIdpYRU+a6VVWizssW\/N8+z7YuR3v\/XC65bpM\/HzxRlg6CW3Zwf30CujBM\/uSs1va6z1FFff36Yac0ybSiSP9z0hc+\/A9XoagwdwicwUo1cnVQJNOiitWHDOcAO4MLHEyj7hIP+vRXxHVYnYJGy7qOZNOKlNHjnfPhVHAKuvOOBG7GlgUxeWxChG+ttkBxHhKQvnYCXfZ35b3d+2K5SsC3fnRQXLqatJDOn+EnvCVxwgkV5QF5Yn2pD\/rY2pacoTlyCMP8wCwGhtsGp0vGr\/4IKliFxO74mJ3zj73YtwzFs3WC\/x8zFCwm8c4W0M5s7U1DuYoJMjedTRTHmpmVQDj3Nsfrrsnr+ORMwEgB+\/cfB9c2LqOhaVP8rpfJXuyOPj+wtRwbU87qdB2Vc7yaJgDwO8zjg\/3TvUc\/TaemA26n2fj\/vnHBPGrhEFdntA3PPvJgynooPOcQYu86pGEAeV8sWvCxoZUkxkFdFdvEa0YnlQ7wfrmg8JRvA8G9iaJvfbv1jdHgji1WtsC18VEZB3sZ7IHmFvWu0oQlp+fJQLdWQJo1nwspnI6BTI+3ztbBfjPRDUnEod6prfPXOYnGOreMGfuBHMyRmq8nk+czfEKPxQbYLK9Uh9D5+FdVwL5FK7+hQJvja6mHoD4oAbGc5EN7l\/TfV9Ew0+5WtKZ7pvPAPdpg37pxS970P4AGlgbunIkyKQPTQ8J07H9Q8g+cCFT6eLIs4Gg\/cu67hV\/XRc9zVXKvM\/Wk9Hh6CLINygiSUFJwoDZ5nfp\/ejmpii\/\/j5DPoXqZGCMPeewiXFmoqXpuF+8wJMn4w3CWDORipvdQNk5pOsNU0aWdORCcbXKpYTzWsIqpgFrnb8zminCjpZtn3iefVrorIVA0tESm2R+IqIpiUE5UuX3Yudi2z7ZlXON8auphdVmkWrVRgyJRFetiWLd5Dh16KmD8lQmB31yvio+VsH1SQmK6K\/krG4srfu4Ae+od+fGpAJLkY6B+qVfJXYeY0SjxUpVMDItDM2\/qhCbN3WepgEVWzPtvzHlKJKY3sZw2IP48cGxPh6lYqqA+xYRjaOZaJ8wpOagaiUdhbBUqsrm6MULyAMWyvfS90uRT3wdrjnU0H2ABMzEb\/QL+2wNNl3vY98+vpboZSGwlqYS3HO2P5+F+OvVhQDhcSWEkhNmvBDEoNOe+hZNvswmNzA3eALqz1x5UYiuZPbaR9UJjNxtWcBdvTBihvI9UaAngOxO9XU1cDK5M7g\/jTY271J8pgDNpAT7NmDOJgufUsLq++P2PdYbtltwBoek0qH4eprIu9PSul7KWue46WsG8MrrW0SBSynHLkORDGTQz9xubhu7axCBaZeXi15vDHhKrs6+HziF7vWWp0e1fUHeqNzMvCahtcTwqC496Ns9jaEk3zlsA1u2xxyaYkEvNX6zyOdzu7FB\/9XB3GmEsuWRWqynRN67KVyl37rb9rfRH0AWuOEji5XIjpxrHpAtbB69HSC8udubKZaaaD+ABk1M199+yhQLvV7ZLBKwIFEDVQPcbUPr0WVaIABEzJWwhzSIc6l1n7i4r1U7857GE3UiUO4L+HPIss94uKlvL35IBaJs1hxboi+933CHP4QxrIumrT31eH3ZOr3FYDqBZPMRwvpyITR+pnJWZjq2wswA\/HzqyhPiYG48ue9Xg1FtT2xch74Liv6OTpl+8QaUCyFTJlbdd4rX4Q0oBIJM4W4jZnCXS+loM4kPxbT5f5sHLrULAzWo7izpOlO0erDcxtNlQXsFMUk13bxAsHFSZk2wQJ+\/\/AbGzMVr8eWq3+Yjtar6JHeIrOPfZwxj2CKh5k9rJk\/cn5FbeKrSXlH239+0zqIF7lDtMnqyArsyvidOTpHRZvfXMNA+TsNtp9hSqpcpo6e8VYXB0DU2vHu5\/Pz3zm\/wZGaqC2pYcoZMy5TZ7m9IubVop8ZKslfBV2zOWdd8vcKckHBYRkV8jQCLnPW8Y37v7jxguIOo\/AiuuGdk0wLXbeI6KuUoJN0i6HY1Tair\/M+7LzeX+Bheas1LOc0GbvotQhIksG7OaqMxzg1EevtmEPVuxdIOwhCYIbgLPykrqg1RcQWIp7WVJNPqYd0G9uREQI9J6av88eALxODlSgzIdU4L49gWmy2WWpose2CQ8A1HLQhWJGo9EcDUVINdqOrY+MZJPIN8A64Cq11IMEYb53GQfNlLEL89YRvF6OrAyEmBoSnunEW41caNJeTahJOaBhasxi+2YKw1Z6HUd+Ee3KzLOQgKbGF0zNsrHUA6cT\/hFnNARQJ\/a1SxpVPwVBUcMSvXPpCq2B5scmZ\/fzdL4a5bmSI4h2RUqhKSePtBUbz9YpvEjbE8UXcxhn+JKp6s3KkKQg9fIbP+yfiT6O0fdQBxrlPKHyIJxqa5gMJzAhOaxZ2aIE\/2YUpeI1yivg5yvPOusbhEvLYjTlCJIBLI7Fl89I\/0Krw6gAkEqN97+RsZJMbxgG4cCsK\/gQsUQ9cqrK8HviYvAw2wOkSc9med9b7vGBHI4tdRK5TPeBJMAg7+iFs0s9ChiSmM1iKP0izsZe\/TdVj9\/\/czdyxx3Abp9Yc6ZdN3W+yepN5sJDSfIt0uOwdpP+cTZeCFQwlin9oNm8EkA9Jnew7+yltucwOb7qiwNFE9pzQ4az87gk851N8I77XOOq20MuMD8BKaNnOTTyjZY9NLMqJMLXVcTf2Cruub1FdXKf4F727Oh4cnWw086sxOU9wkEpb3nd9Nl3uRXtHpYHLV5wZssleX5h0YpuH+OA2ngsw0AXaPJfyKSUXu30Jj2SLjjqIcqs22bjcWdctmgBn\/EDnyNDvvb92lst+4czbR8k8mVvIW2Fd9WSCJY+IFmRv8eEoJF\/YTEMfXQ2vYCQ+n8u1znZfhWR87St6ItvzZQudfrVPHtQ9mpM0mE4oQvbwMhue+DzyInnrNe0s61NN6Ft+CnttVB8j46EqUaEeWZ5BMeXt67HkmtU7hfPwmZ3oelKEzQMMbBQ+xcBd98hu5+hoGXGU5ijFrBpKHqzggjfz5Bt1\/3lOAgAtyE2sGiQXYfgKEQeL6w\/0ACbqGEpVyfbEyTMi5a\/Wneun1csVHJOVczeM5xNHSJ736boGhUpaJxrg55du7x7xU4J78XNANq7LyrxB0SDO4tZEn+I\/WBF4oe8Ila09bxut4GUCFhHmrLCH0uAkOiZsHrwxqe54IJJZZAxbhXlG22qsLKbRvfuHZIcbuuR1i39YVRHlqXtSt4sV8lN4m8sFTbjQDFT9zFQP23kJkDLG\/D56+yKea2q+fSe1X8vcpGscdKhFNcM+pXhyWhmU2jjXOadx3jEGwLKbJKJLCYyOGaoLYVRgpvpkqdPGHw92XCA4Nr2jHYippTFfr0ICSq5kzT5SoIkyUjCG6WYmahxT5anIaCswoBNHYpuVAafl\/OjDWtgG7x4kIetYxN9XH5zHan1UqCEoMd+OIsdldJaf1YmJ\/ik6AA6aQpVY89Q1\/BlWjdXhs7GF6Jte75m4ICQfxfazo0nP+DJetsN+lZLTys+YipMfdGEIIIhlvX+tigdVEPy2SSGfKSjeadlFrmiBb\/nwo9k9rULn1ZhNd4Ca\/\/B1k5HcgT\/RxeAP3+eGBhZhq8o8Rvwr7iToPJsF7e2zUYA9Qk8xGpI5XH8FfwnnxF3xh0UFJb9TQfWWIbzjs5MgUI9bCjHDz96CqVu6UzVBI9dXwAu16wvATIBngwCdMCTuL1itm7ZWGnWTykBmmwlu19z\/Haakfv6hf7U8WDEzhr6fvnXuzdCyVSQL6jmi2ZNVIbl+nFsdZ76N8NSQq+ykEDp7a2pdp4IT9xU4qDS3Nxk18c0E4rD3ADNMAXN9QfMR\/EFQnWaxGu\/8HOb\/NRS4GsvoYnALoMI+Z\/W\/WgMX0boAOGnkUjdt3wnzW3pOD2AaBFKurKukU9LonjbE3GpCpEyr1GTMZH0H\/KLxhwYurY1yFnViqRxNjJ\/5HF3DQSTYfhJj8oRzvj73V8Je8R7sqXIR\/i3P13b923R26EZgN2kLuCVQBOubvwF21igIghPJnxa\/lEx\/dfTmB1oScpbBaVy3ApAch6zYEbVSJBS3nG9CWlZTBfYYtSvd1iLY4emVCLOxLBCWcWN3lgx5C0ASfjNEosSlF76YCvVRxFwxZm9IpANeCh0SqrdQGwWvPyxPM3bBuLASyjE5v2D1HnRZzoZr9TRoo4vUKd30Hn7yQ2xQ0Nt+xM+1SipXPcYOMAV2uH7NZ6YXECcURBUw6UACzhAIEWIFojHEDcWrN89mxFKngyK\/6Hy0vX0zZ8ohsFfP6wut7GHcFpXmCPl72SZA337GX4mGDchdZOpYeeNS9coNszKMzR5vtt0IiZ1CEERrxQBoT0Zqn5a2NjslDs84\/5k9WKSZVacRAgWohG+ygndsPDIi0uG2kSHp3z3Cht0aeeKyhYgEsBOXwNbzyAxeO8zb9l4JOBWM79hmTr35WT3VOOwpSViqsyf9he5w0aefSIhI+u3tLjAb6fcg6zw3XWepg+kWMU+QFIbZ7b6tAy8iTFFcBQCwyy6txpt0G5es2m0pbwNcJQmlda+mbmLJsOZQjhVCclFwycBcmokX6MkY73TNUcWHQgJZ7wbz2gGZWxLulyhffL0CkqFGGgzIJPADFOZE8Ry0J\/iOXa6Z1ZIfLUaQ+wYO7YVgVMjMZomxhab0T2+2w6KcpwouDKsWmwPCPI\/ICOd+5yC1H2O1XyA3pa9gD4IvcRsn+4sJt56LYzOqN806x1WosJQED++8nNjKFlIdkSPNIKoMYdTb4aTC0er6oiJz3qa0feQrAG6CZbTIDQvlCrahAYjYCOy1duUzcEfPQ9zKgYZFpU0USq3F\/4b4yUvYXRmUx6ZGIyOs+RrCxJPofg2e8JNs51oJkX8O9sAb7ddtIoVpYjnbldHDrngHpK3xl6VzyAhOSqIr1VYUnKbrTgauCDo\/ZAgwPfGPLTMM6iCSTqxxQF4LMZtxBQG8LC86uwWXBB93oEyY+OOj75GoJjB6JnO8blYPXh2ZqzpiJ3jLAeRwRgdZ1g+z2qMZ6RF2pEMjwmxkHi+26gbs9MpD3TU08qe0MzbZ0Xt3VoduDjdXjYSi65ePHtt+mFbCT69TQr3bTqqm9Dpgo0YY7CxSWgDBZLaYPItMEbJ\/mMYJSkzGQzvhjta\/7s6S9Rn5wm9Z9HjT0A9UI9Ep2FRug==","iv":"8a87f80b8c726514a0fd9e1f3adaacca","s":"380c142db851186c"}
Share your thoughts. Click here