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May 26, 2019
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Fragrance and personal care

Dior collaborates with Jennifer Lawrence on new fragrance campaign

June 19, 2018

Jennifer Lawrence is the face of the new Dior scent. Image credit: Dior

 

By Staff reports

French fashion label Christian Dior has extended the role of a frequent brand face to market its latest women’s perfume.

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  1. Giambattista Valli brings couture perspective to more consumers with H&M
  2. Moët & Chandon focuses on novelty with a Champagne vending machine
  3. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  4. Four Seasons: Engagement carries more value than number of social followers
  5. Four Seasons revamps Los Cabos' Eastern Cape
  6. Branded hotel apps transforming hallmarks of low-touch luxury: L2
  7. Crystal Cruises entices bookings through brand-exclusive experiences
  8. Galeries Lafayette creates in-store trip planner to ease shopping
  9. BMW MMS campaign achieves 30pc conversion rate
  10. Nordstrom contemplates dressing room iPads to elevate customer experience
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