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Sports

Luxury embraces football fever with World Cup efforts

June 19, 2018

Hublot Loves Football campaign. Image credit: Hublot

 

By Sarah Jones

In honor of the 2018 FIFA World Cup in Moscow, luxury brands are getting in on the game with soccer-themed activations.

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  1. Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
  2. Webinar: Off the wall: Trends in color, paint and wallpaper
  3. How luxury brands can win Gen Z and millennial shoppers
  4. Adam Driver becomes his own hero in Burberry fragrance push
  5. Bloomingdale’s partners with DonorsChoose for back-to-school support
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Luxury labels still slacking in transparency efforts
  8. LVMH, Elle celebrate craftswomen with Prix des Artisanes
  9. Gen Z is single-handedly shifting the beauty industry: report
  10. Prada recruits Jake Gyllenhaal as fragrance frontman
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