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Events / Causes

G.H.Mumm taps experiential marketing for branded events

October 1, 2012

 

By Tricia Carr

High-end spirits brand G.H.Mumm is tapping affluent consumers’ preference for experiential marketing with a new event tactic that will show guests the rituals of Champagne tasting.

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  1. LVMH announces 2022 Innovation Award winners
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