Apparel and accessories
December 3, 2020
French fashion powerhouse Dior has not been afraid of trying new initiatives in the lucrative Chinese market. And now, it is a leader in localization. Image credit: Shutterstock
By Chenyue Fu
For LVMH, Dior is its cash cow and lab mouse, as the French fashion powerhouse is not afraid of testing the waters of the lucrative Chinese market. Though not every experiment has been a success, the forward-thinking brand is now decisively ahead in the localization game.
{"ct":"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","iv":"ee5e9630b33b3a692118f35be1b2a306","s":"816349e469943cba"}
Share your thoughts. Click here