Apparel and accessories
December 3, 2020
French fashion powerhouse Dior has not been afraid of trying new initiatives in the lucrative Chinese market. And now, it is a leader in localization. Image credit: Shutterstock
By Chenyue Fu
For LVMH, Dior is its cash cow and lab mouse, as the French fashion powerhouse is not afraid of testing the waters of the lucrative Chinese market. Though not every experiment has been a success, the forward-thinking brand is now decisively ahead in the localization game.
{"ct":"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","iv":"4854435bcd209b1dbe4085c7a3940b88","s":"ca24cbf34e30054a"}
Share your thoughts. Click here